On July 3, the 14th China Digital TV Industry Development Conference was officially held in Beijing. This conference was jointly organized by China Electronics Chamber of Commerce and China Electronics Standardization Institute. It has been 14 years old and is extremely authoritative in the TV field. The influential industry conference is also the hub connecting the upstream and downstream of the domestic color TV industry.
In the release, China Electronics Chamber of Commerce released the "China's color TV consumption and the second half of the market trend forecast report from January to June 2018" to forecast the future development of the TV industry. The "Report" pointed out that due to the 'World Cup effect' in 2018 The TV industry has experienced significant growth in a short period of time, but the sales of color TVs in the first half of the year have declined compared to last year, with sales of about 23 million units. But in the first five months, the TV industry also has a series of highlights. The export volume of TV reached 33.68 million units, a year-on-year increase of 26.6%, a large increase.
Throughout the TV market, the trend of TV to high-end, large-screen, artificial intelligence and other directions is more obvious. Consumer demand for TV continues to increase, and price is no longer the first factor affecting purchasing power. The quality and comprehensive experience of TV have become The focus of consumer attention. In the context of today's consumer upgrades, TV manufacturers are also challenging higher TV technologies.
At the conference, you can see the latest TV products exhibited by major manufacturers, including OLED, quantum dots, artificial intelligence, laser TV and other products. The powerful display effect and excellent experience leave a deep impression. The current development trend of the TV industry. Whether it is the Sony X1 image quality engine advanced version of the sound field technology, or the immersive viewing experience of Sharp 8K ultra-high definition black technology, or Philips, Skyworth launched the wide-angle OLED TV, let Users can feel the picture quality, sound quality, and operating experience far beyond the comfort of the past.
At the same time, along with the pace of the World Cup, many consumers are happy to buy large-size TV products. The "Report" has pointed out that the consumer's purchase range for TV size is mainly between large screen TVs between 55 and 80 inches. For example, Samsung , launched a series of TVs covering 55 ~ 88 inches, to meet the needs of different home environments, users.
When it comes to big screens, the large screen of laser TV is definitely the most unique presence in TV. This year, laser TV has also ushered in a new round of growth. Changhong three-color 4K laser TV is more mature in technology, with this World Cup node. , get more attention.
But regardless of whether the TV types are the same, 4K is now the mainstream resolution parameter of TV. Throughout the world, China's 4K TV penetration rate is also quite high. But at present, there is still a considerable proportion of consumers who have 4K TVs. Resistant, the reason is that 4K TV has less content, and the huge 'volume' also affects the transmission problem.
It is understood that the Ministry of Industry and Information Technology has advocated the establishment of the China Ultra-High Definition Video Industry Alliance, which is being established by the China Electronic Information Industry Development Research Institute. It is working hard to improve the 4K industry chain and open up hardware, software, content, services and other aspects. On this basis, Establish a complete ecological chain of display, transmission, and production, and promote the popularization of 4K ultra-high-definition TVs under the support of 5G, artificial intelligence and other technologies.
In the press conference, Sethi Lab also tested the TV products of Sharp, Sony, Hisense, Changhong, Haier and other manufacturers for the current World Cup node, and integrated numerous data to give the 'watching TV' product level. Around the image quality display, artificial intelligence interaction and other two technologies, including dynamic definition, response time, color gamut coverage, exclusive interface, event information, event search, star recognition and other performance indicators. From the test data, TV has significantly improved color gamut coverage.
In this test, a total of 5 TVs can be used to jump to the World Cup resources through voice commands. Three TVs have created a dedicated World Cup page. Two TVs can play the relevant resources of the World Cup through voice interaction as a whole, except due to copyright restrictions. Some TVs can't watch the World Cup content, and the TV's artificial intelligence performance is good.
According to forecasts, in the color TV market in the second half of the year, the big screen, high-end, AI and other elements that affect the consumer experience will still be the main theme.
