In sportswear, it may be difficult for companies to adapt to consumer trends, and Lubrizol believes that through its new materials optimized for training shoes, companies can bring unique and meaningful solutions to consumers.
Julie Shlepr, Director of Engineering Polymer Business Development, said: 'The company is developing to respond to consumer style preferences and customization. The company has also seen, color, texture, touch, structure, cushioning, lightweight and innovative manufacturing processes, The way to achieve the goal, but also make our production closer to the consumer.'
Lubrizol’s new brand statement states that the company is improving its performance by improving materials to address these consumer trends.
The company's latest product launch demonstrates a lightweight footwear design that uses less materials and components, simplifies processing and assembly steps, is designed to reduce waste, and better use recyclable materials.
As sustainable development has become a hot topic in recent years, major brands have set ambitious growth targets, which also clarify the goal of reducing environmental footprint.
Of course, this inevitably affects material technology. Lubrizol emphasizes that applied materials must give footwear a high-performance function while meeting the greater need for solutions that increase sustainability and automation.
How the product is designed and produced, how it benefits from the consumer's lifestyle, and what will happen in its life cycle are factors that the company considers.
The company designs improved materials from Estane TRX and BounCell-X to focus on developing sustainable replacement materials.
Lubrizol's unique engineered polymer Estane TPU, between elastomeric and rigid plastics, has a variety of physical and functional combinations.
Designed as a replacement for traditional thermoset rubber, Estane TRX expands the design space with Estane TPU and 3D printing technology, while existing 3D printing technology allows for large-scale production of complex designs.
Coupled with 3D printing technology, the single material of the sole provides a number of performance advantages such as density, support and cushioning.
The Estane series of TPU products can also be superimposed on molded parts and composite materials. Estane TRX TPU is used in the outsole.
In order to make the training shoe sole have cushioning foam, the company adopted BounCell-X nitrogen-filled TPU foam technology.
'We also have new fiber technology that brings new dimensions to comfortable stretch and fit, as well as innovative textures and designs.'
In addition, Lubrizol continues to develop its product portfolio with new adhesive and adhesive film technologies. These new adhesives and technologies can eliminate the need for solvent-based adhesives in footwear production, and reduce high-performance apparel pairs. The need to sew seams.
Shlepr said: 'We don't compare ourselves to others. The company's success in terms of consumers achieving their goals, winning new consumers, and continuing to please them to deepen current consumer loyalty is what we measure ourselves. aims.