In recent years, with the improvement of consumers' demand for the quality of drinking water, more and more families choose to purchase water purifiers. At present, there are many kinds of water purifiers on the market, mainly including kitchen-type water purifiers. Water, overhead water purifier, wall-mounted water purifier and net kettle/barrel.
According to the sales monitoring data of GfK China water purifier products, the market size of the water purifier consumer terminal in 2017 reached RMB 14 billion, a year-on-year increase of 20%, and the growth rate was considerable.
Online market grows rapidly, online and offline price differences increase
At present, the growth of the water purifier market mainly depends on the rapid growth of the online market. According to the sales monitoring data of GfK China water purifier products, the online retail sales of water purifiers in 2017 remained at 26.4%. In the offline market, the retail volume in 2017 was flat year-on-year. However, due to the steady increase in the average market price, the offline retail sales increased by nearly 10% year-on-year.
The kitchen-type water purifier becomes the new trend of the end drinking
In the end straight drinking equipment, the kitchen-type water purifier has been widely concerned by consumers because of its high filtration precision and hidden in the cabinet. In recent years, the kitchen-type water purifier has paid more and more attention to the design. It makes it more rational in terms of space utilization, and more and more manufacturers have designed a self-installing kitchen-type water purifier, which reduces the cost of door-to-door installation and makes consumers feel great convenience.
According to the sales monitoring data of GfK China water purifier products: In 2017, the kitchen-type water purifier has occupied 84.3% market share in the overall water purification market, and continues to grow at a growth rate of 28.3%. .
In the water purification market, a variety of water purification technologies coexist, including ultrafiltration membrane technology, RO reverse osmosis membrane technology, activated carbon adsorption technology and PP cotton physical filtration technology. RO reverse osmosis technology with its high precision filtration technology, It removes all kinds of impurities in the water and has a good mouthfeel. It has been widely used in kitchen water purifiers.
According to the sales monitoring data of GfK China water purifier products, RO reverse osmosis water purifiers accounted for 72.3% of the kitchen-type water purifiers in 2017, up 40% year-on-year. RO reverse osmosis water purifiers The price is much higher than other technology water purifiers, which drives the average price of the overall water purifier market to rise.
At present, the kitchen-type water purifier has become a new trend of end-to-end drinking. The reverse osmosis water purifier leads the high-end water purification market. The convenience brought by technological innovation is always the pursuit of consumers.