On July 5th, a netizen broke the news this afternoon that the senior vice president of Meizu Technology had confirmed his resignation. In response, Phoenix Network Technology conducted a verification, Yang Hao replied: 'No.'
As early as June 20 this year, Meizu once again carried out senior management adjustments. Yang Hao was no longer the senior vice president of CMO and market center, and was transferred to CSO (Chief Strategy Officer), only responsible for corporate strategy.
The former CSO Li Nan was appointed as the company's CMO and senior vice president, responsible for the marketing center, e-commerce business unit related business and team management, no longer concurrently served as the company's senior vice president of CSO and sales center.
This adjustment also means that Yang Lan’s terms of reference have become significantly smaller, and can even be said to have been erected. Li Nan, who was mainly responsible for sales, has been re-used.
It is worth mentioning that although Yang Lan himself did not admit that he had officially resigned, there is no official email notification within Meizu, but in the internal communication tools of Meizu Company, Yang Lan is no longer there.
Yang Lan officially joined Meizu Technology on June 1 last year. At that time, he was appointed as the senior vice president of the company and the chief staff of Meizu Company. He was responsible for the marketing related business and team management of Meizu Business Department, and reported to the chairman and CEO Huang Zhang.
He used to be a rescuer from Huawei, and during the period of 2014-2015, Yang Hao was responsible for a series of Huawei flagship machines such as P6, P7, P8, Mate7 and MateS. Mate7 was regarded as a success. Huawei has entered the long-awaited turn of the high-end machine market, and the brand setting of 'Jazz Life' is also relished by the industry.
After leaving Huawei, Yang Lan joined TCL Communications as the president of China. However, due to poor performance of the mobile phone business, he was removed from office in early 2017.
Yang Hao joined Meizu for more than a year, and the internal adjustment is constant and turbulent. Meizu Pro7 has been on the market for nearly a year, until the recent 618 e-commerce promotion is still cleaning up inventory. Even at the Meizu annual flagship 15 series conference held Before, there was a guilty episode that had been on Weibo.
At that time, the former Meizu employees were real-named on the social platform to bombard Yang Lan and his old department with high salary and low energy, and there was suspected internal corruption.
Although the official and Yang Lan both denied the information on the departure, the news that Phoenix Net Technology obtained from multiple channels seems to be only waiting for Meizu’s official announcement. In fact, Meizu should care more than Yang’s stay. It is how to live healthier under the current shuffling of the mobile phone market.
At present, Meizu Technology CEO Huang Zhang has confirmed that Meizu 16 will be released at the end of this month or next month. 'Five fifteen moons'? This product will become the key to Meizu to rebuild its own brand image.