Dai Zhenjia, general manager of Nichia, Taiwan, pointed out that the company's primary goal before 2019 was based on its own LCD backlight product NTSV (Nichia Thin Side View), which introduced a narrow border 4K high quality close to the full screen. Mobile phone.
Dai Zhenjia shared that from 2016 to the present, the competition in the LED industry market is very serious. After Apple introduced OLED display technology into smartphones in 2017, the market has undergone major changes. In 2018, The market demand in the first two quarters is also not strong. The traditional LED backlight market also has overcapacity, which has caused many people to worry about the industry prospects.
Despite this, Daizhen is still very optimistic about the future development of LCD display technology. He pointed out that in the small-size display market, although OLED has become the first choice for high-end smartphones, if it is to be advanced to 4K, 8K in the future. The picture quality shows that the high cost will be a very big challenge for OLEDs; in the big screen market such as TV, the 4K high-definition LCD TV is now quite popular. At the end of 2018, there is a chance to see the official mass production of 8K products. However, at present, OLED still fails to achieve 4K image quality. Therefore, it seems that in the direction of 4K, 8K ultra-high image quality, LCD is a more mature technology than OLED technology. The cost is also relatively more competitive.
In the next two years, LCD display technology will also have more breakthroughs. Dai Zhenjia shared, in 2019, Nichia hopes to expand the point light source application of LCD to surface light source applications. Recently recently heated hot LED backlight, which is one of the applications of surface light source.
At the same time, in order to meet the diversified needs of customers, Nichia has designed and developed LED products that are easy for customers to use, and maintains a smooth communication channel with customers. Recently, Nichia has jointly established a new company in the South China region, 'Guangxin Vision Technology Co., Ltd. ', to provide a comprehensive solution for vertical integration. Light core business content includes assembly of parts, optical lens development and design, IC design and integration of other related modules. Nichia also hopes that the establishment of optical core can accelerate the design and development. Steps, research and development of the industry's most advanced products, and become an important presence in the LED industry.