Thanks to the continuous development of technology and close attention to consumer preferences, fast-growing brands have emerged in large numbers. Jingdong jumped to the fastest-growing brand with a 94% growth last year, and its value increased from US$10.7 billion to 2018 in 2017. $20.9 billion in the year.
Last year, the e-retailer used technology to lead consumers in a variety of ways, including opening several new high-tech stores and advancing plans to build a network of drones to significantly reduce the cost of delivering goods to rural China. It also established partnerships with Wal-Mart and China's supermarket chain Yonghui to expand physical retail capabilities and capture more consumer data.
Alibaba's brand development is also impressive, growing by 92%, from $59.1 billion in 2017 to $113.4 billion in 2018. Similar to competitor Jingdong, Alibaba also uses technology innovation to keep up with consumer preferences. And expand its high-tech box horse fresh retail store, and for its virtual reality (VR) fashion features acquired the fashion wholesale enterprise Ordre.
In addition to retail, Alibaba has been developing its cloud computing business and has multiple partnerships to increase the amount of consumer data it visits.
Amazon has grown by 49% and its brand value has risen from $139.2 billion to $207.5 billion. Although ranked 13th, it's worth noting that Amazon's brand value is the highest on all lists. Amazon has been in the past year. There are many technological innovations, including expanding its unmanned cashier retail store, Amazon Go, and launching a feature that allows consumers to track packages on the map in real time. In addition, Amazon's Web service, AWS, is still the cloud solution business. Important service provider.
The success of these e-retailers highlights several key areas for increasing brand value. Despite the differences between these companies, they have some similar characteristics that drive brand value growth. These companies use cutting-edge technology to deliver new products to consumers. Innovative services, focusing on consumer preferences and feedback to more precisely cater to their needs, and to master multiple channels outside of pure e-commerce or physical retail stores.
Developments that focus on these characteristics may also help other brands, even industries outside of retail, such as banks or pharmaceuticals, to promote development while attracting consumers through other related products and services.