Episode News (Text / Xiaobei) u-blox is a company that provides positioning and wireless semiconductors and modules for the automotive, industrial and consumer markets. Headquartered in Zurich, Switzerland. In 2017, Asia Pacific revenue accounted for u-blox The total revenue is about 40%, of which China has played a strong driving role. For u-blox wireless products, the Chinese market has great opportunities. The Chinese market has a large scale, and the operator network is well-established. u-blox can With Chinese customers to explore China and overseas markets. 'We believe that car networking, smart city-type narrowband IoT applications and asset tracking will become the main growth areas of u-blox wireless products in the Chinese market. ' u-blox Wireless Products Division Strategy Mr. Simon Glassman, the head of the partnership, was interviewed by Ji Wei.com during the 2018 MWC Shanghai exhibition, as said.
As the first company to introduce NB-IoT modules in the industry, a major feature of u-blox products is low power consumption. It is reported that u-blox sets the wake-up time period of NB-IoT modules according to the network conditions of operators, and utilizes integrated feature algorithms. Software tools help customers achieve a comprehensive evaluation of the design phase and give reference recommendations, so that products imported into the u-blox NB-IoT module can achieve optimal power performance. Simon Glassman concluded, u-blox NB- The power consumption advantage of the IoT module benefits from close cooperation with operators and customers.
In addition, Mr. Simon Glassman revealed to Jiji.com that in the future, our NB-IoT module will use its own chip. Our positioning module is so powerful because it uses its own positioning chip. I believe that with the introduction of self-developed chips , will definitely make u-box's NB-IoT product line more powerful.
In view of the low power consumption of narrow-band IoT, operators offer special networks different from 4G and 5G. At present, only some countries have completed the construction of narrow-band Internet of Things, and China is one of them. For equipment vendors. , just connect the device to the network and use it. Today, u-blox's NB-IoT module SARA-N201 has passed the AVL certification of China Telecom. This certification is the terminal equipment manufacturer integrating u-blox NB-IoT module. Provides greater flexibility to ensure the best performance of China Telecom's network equipment and fully meets operator requirements. Now, u-blox can provide customers with complete NB-IoT connectivity.
U-blox wireless communication products are divided into multiple series, for different regions, different operators, launch different frequency bands of products. SARA-N series has been certified in Europe and Asia, of which SARA-N201 works in China Telecom's settings Network band. At the same time, for NB-IoT/eMTC global universal module, u-blox uses software to configure the working frequency scheme to realize that customers' products can be applied in different countries and different applications.
Mr. Simon Glassman emphasized that u-blox's wireless communication products adopt a consistent design philosophy to help customers achieve efficient design and flexible use. For Chinese customers, for example, their products are designed to serve not only the Chinese market, but also overseas. In the market, if the frequency conversion can be realized by software, then customers do not need to carry out multiple versions of hardware design. In addition, we find that customers may use positioning, cellular communication, short-range communication solutions during the design phase. This is precisely the three core technologies of u-blox, so we will provide the complete solution based on the above technology to customers. Currently, u-blox R&D team is established in Italy, UK, Pakistan, USA, Ireland, Belgium and other places. China mainly serves as its sales branch and has offices in Beijing, Shanghai, Chongqing, Shenzhen, and has local sales staff in Wuhan and Xiamen. Mr. Simon Glassman said that the proportion of sales staff in China and FAE is close. 1:1, to ensure that we serve Chinese customers better.