Samsung's mobile phone sales not only suffered in Waterloo in China, but also in the international market. According to Phone Arena, Samsung's smartphone revenue fell 2% in the first quarter of this year, and its revenue may continue to decline in the second quarter.
According to industry insiders, Samsung's revenue decline has two reasons. On the one hand, Samsung Galaxy S9 series sales performance is not good, compared with the previous generation Galaxy S8 series, Samsung Galaxy S9 series upgrade is not large, leading to the replacement of some consumers Desire is not high.
On the other hand, the competition of competitors, the strong rise of Chinese mobile phone manufacturers not only occupies the majority of the Chinese market, but also competes with Samsung in the international market. More importantly, the sales of Chinese mobile phone manufacturers in the international market are still Continued growth.
Earlier this month, Korean media reported that Samsung’s smartphone sales target this year was 350 million units. However, due to lower-than-expected sales of Galaxy S9 and the downturn in the Chinese market, this target has been difficult to achieve. Initially, Samsung this year The smartphone sales target is 320 million units. However, due to the strong booking momentum of the Galaxy S9 in the first quarter of this year, Samsung has increased its annual sales target to 350 million units.
Despite this, Samsung is still the number one position in the smartphone market, and its chip manufacturing revenue is growing substantially. It has already accounted for one-third of Samsung’s total revenue. Samsung’s chip revenue will remain in the future. Strong growth momentum.
