According to foreign media reports on July 2, cosmetics brand L'Oreal China and Alibaba Group signed an agreement to use environmentally friendly packaging materials to reduce waste.
According to a joint statement issued by L'Oréal China and Alibaba Group, the agreement will be officially released in the next five months. In the agreement, L'Oreal China is committed to using the Forest Stewardship Council (FSC) certified sustainable paper, zipper paper, zipper carton or Paper adhesive, reducing the use of plastic materials.
Tmall head Jet Jing said that Alibaba Group's partnership with L'Oreal China will provide customers with high-quality products and help shape 'green, healthy and sustainable social values'. He said: 'Consumer upgrades not only Will promote the improvement of quality of life, and will promote the progress of consumer awareness. '
The cooperation between Alibaba and L'Oréal highlights Alibaba Group's new retail strategy. Entrepreneur and writer Ashley Gallina Dudalenko published a blog post saying that Alibaba is trying to conduct business through seamless interaction between online and offline. Redefinition. In addition, in May of this year, Alibaba's intelligent logistics department rookie has established partnerships with 13 brands of L'Oreal. The 13 brands of L'Oréal are committed to adopting sustainable packaging materials such as biodegradable materials. In the same month, Alibaba rookie announced In 2020, electronic transport labels will be used to replace traditional paper labels on more than 40 billion packages, a measure that will reduce the felling of more than 3 million trees.