In the summer of June, the football feast shared by the whole people is being staged globally. In Guangzhou, in the southern country, another football carnival feast is also held simultaneously. Since June, TCL air conditioners have held football in Huizhou, Shenzhen, Guangzhou, Shanghai and Beijing. Roadshow activities, let consumers feel the charm of competitive football in a relaxed and enjoyable interactive experience, and let smart, technology, and convenient products integrate into the lives of consumers to really close the distance with users and explore the real needs of consumers. Like the samba army led by the young and the young, the TCL air conditioner is struggling to compete with the new image of younger, more fashionable and more fashionable. In the other arena, we strive to create a new pattern in the industry!
National tour event poster
All the people's carnival, play the football season
On July 3rd, TCL Neimar #生上传奇# football national tour came to Guangzhou Zhengjia Square. The consumers who participated in the event, in addition to the ordinary football-related souvenirs, also had the opportunity to obtain Neymar autographed jerseys and football. On the day of the event, Ma Mingyu, a famous football player, and Lin Lin, a well-known host in Guangzhou, came to the scene to play with the fans!
This summer, football has been integrated into our lives. Because of this, TCL Air Conditioner hopes to build a bridge of consumers through football, enhance interaction with users, and better understand consumer demand and better improve products and services. .
Event site personnel national T gesture
Less internal state return, TCL air conditioning is on the rise
When the male model Germany, the bullfighter Spain, the Pampas eagle Argentina and other traditional strong teams have been packed, and the Brazilian team led by Neymar is increasingly optimistic. With Messi, C Ronaldo and other superstars at the event The curtain call, the stage left for Neymar is getting bigger and bigger. If you can reach the quarter-finals as you wish, this will be a great event for Neymar, for TCL air conditioners. This means that Neymar & Brazil will be The Samba Army bid farewell to the World Cup of Turtles and join the TCL air conditioner for the first time in 16 years!
National Tour Guangzhou Station Activity Site
As early as March of this year, TCL announced that Neymar officially became the global brand ambassador of TCL, the precision card World Cup marketing. With the international influence of Neymar, cleverly bundled the World Cup, TCL air-conditioning to inspire the global sports crowd with star individual fan groups, Da La is close to the distance of fans around the world.
A collection of TCL air conditioners with a combination of value and strength
Watching the ball in summer, TCL air conditioning is a good helper
Staying up late and watching the passionate ball game, a comfortable and cool smart air conditioner is a must-have artifact for watching the ball. Take TCL air conditioner's latest 'T Rui' flagship series as an example. The air conditioner can pass the comfort of the human body and the temperature of different people. Adaptive analysis and research of environmental changes, introducing FPID frequency conversion control, automatically recognizing user sleep mode, automatically dimming the display light source, reducing the air conditioning operation volume, adjusting the temperature most suitable for the human body, and truly adopting the habit of intelligent adaptive users. When three or five friends watch the ball together, there is no need to worry about not finding the remote control and adjusting the temperature.
The first half of 2018 has ended. Facing the annual goal of 12 million units, with the annual football event as the starting point, the brand construction and user operation will be deeply integrated, focusing on the synergy and synergy of the marketing ecology, with the real needs of consumers. From the starting point, TCL Air Conditioning is working hard to create a synergistic marketing scene on the road!