Xu Jiayin | 'Save' | Jia Yueting | Mass production is only the first step

For the car, in a lot of big eyes, it is a 'Xiangxiang', Dong Mingzhu wants to build a new energy car, Ma Huateng and Li Yanhong also engage in driverless driving. Recently, the chairman of the Board of Directors of Evergrande Real Estate Group Xu Jiayin He bought FaradayFuture (Faraday Future, referred to as 'FF'). The founder of FF is Jia Yueting. A 'Lao Lai' has received a lot of investment and has received much attention. Why did Evergrande choose new energy vehicle FF, Evergrande? Representation: 'FF has comprehensively led the industry standard in a number of technical indicators, and has realized technological changes in six fields, such as power system, vehicle platform, automatic driving, artificial intelligence, computing platform, and Internet system, with research and development in the field of new energy vehicles. Technology and product strength. '

Xu Jiayin shot, Jia Yueting was saved, Faraday is regarded as the first new force in China, but with Jia Yueting leaving the United States, the development of FF has also stagnated due to financial problems. Now, with the injection of funds, it may accelerate the promotion of Faraday. Mass production. However, some insiders said that even if Xu Jiayin's capital injection allowed Faraday to enter mass production, the future sales road may not be good, because its price of 2 million yuan is destined to miss most consumers.

If the purpose of the new car power financing is to mass production, then the speed of taking money means the speed of mass production. The car is a 'burning money' business, and the speed of the car burning is very amazing. Since the beginning of the year, the financing has been about 15 billion yuan, and Tesla has burned 10 years of money. Even so, the capital of various channels is still being pursued, and the Internet is booming. Xiaopeng Automobile has more than 5 billion RMB, the singularity car Financing reached 17 billion yuan, and Weimar auto financing is as high as 20 billion. It is not easy to build a car. Strong capital and mature technology are indispensable. From design to testing, a lot of capital and technology are needed to support it. In addition, factors such as the industrial chain are also very important.

Perhaps it is influenced by Tesla, and China's auto industry is also on the rise. Therefore, the current 'Internet car' is very lively, not only a family, but also Weilai, Weimar, Singular, etc. There is a big wave of emerging brands. Some people are optimistic, some people are down.

For Internet companies, capital may not be a problem, but technology is in an absolute weak position compared to traditional car companies. BYD's head Wang Chuanfu once said that Internet car is just a concept and hype. Even its own hardware equipment. Can't change, how can you change the equipment of the car?

For another example, this is like the various applications developed by Internet companies to make mobile phones more fun to play. The smart cars built by Internet companies and emerging car companies look even more cool, but the driving performance and comfort performance of the car. Power performance, safety performance, etc. are still used by traditional car companies.

Despite this, the family has not stopped the pace of the campaign. At the beginning of this year, the production models of Weimar, Weilai, Xiaopeng and other companies have been unveiled. This also means that the new car forces have officially entered the track. The fierce whistle of the contest has already sounded. Three years ago, the concept of Internet-built cars has just emerged. Most of the car-making forces will only use PPT to promote their advanced concepts and technologies, but they will not be able to produce products. Described as 'PPT car', it consumes consumers' good feelings and expectations for the new car power. But the situation is being reversed, from PPT to concept car to mass production, although at many auto shows, Internet companies show up The car is not completely 'new and new', and more is the gene with the traditional car, but it is undeniable that the industry is showing a development trend. Internet car is the fresh blood of the car industry, which will inevitably make the car truly intelligent. The pace is faster on the road.

The large number of people entering the competition means that the competition is also more intense. On April 25, 2017, the Ministry of Industry and Information Technology, the Development and Reform Commission, and the Ministry of Science and Technology issued the Medium and Long-Term Development Plan for the Automotive Industry, setting the milestones in the field of new energy. : By 2020, the annual production and sales of new energy vehicles will reach 2 million units; by 2025, new energy vehicles will account for more than 20% of automobile production and sales. Under the good prospects led by this goal, in the next few years, it is not just new vehicles. Including traditional car companies, they will face fierce competition, but there are only a few that can eventually participate in global competition.

Under the feng shui, who can stay until the end, it is still unknown. As the saying goes, the ugly wife will eventually see her in-laws, the new forces of the car will be vigorous or not, and the final destination will fall on the product. The product is good, the sales have the final say, and the consumers can't buy it. 'Production, it doesn't mean to stand firm, just really stand on the arena.' Cui Dongshu, Secretary General of the National Passenger Car Market Information Association This sentence is the best footnote.

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