The World Cup is a four-year carnival event for fans. It is also a big stage for all brands to show their self-image and value. This year, you can see the power of Cristiano Ronaldo from 'excellence to leader', and you can see Messi's birth. To be strong, in this highly anticipated moment, the world's leading national brands will naturally not be absent. In March, the boss of the "CCTV Global Leading National Brand" awarded by China Central Television has taken a different approach and skillfully used the concept of space. In combination with the theme of 'Creating a New Kitchen in China' this year, I propose to 'Enjoy the World Cup in your space', connect the kitchen with the World Cup, and build your own new kitchen space for users.
(Boss Electric Appliances 'Food World Cup Feast' Login to CCTV5)
Double feast of food ball game
During the event, the boss electrical linkage online and offline, invited a number of KOL to speak for the boss's electrical appliances, causing fans' attention. On the opening night of the World Cup on June 14 and the thrilling night of Spain against Russia on July 1, Boss Electric invited many fans. Launching the 'Food World Cup Feast' party, creating an exclusive space for the fans. In this fan-only space, fans use the ingredients provided by the boss's free appliances, electrical appliances to make a hearty meal, and a meal with a sense of ritual Welcome to the opening ceremony of the World Cup.
During the World Cup, there were three bosses in the country who had an exclusive kitchen and a new kitchen. They invited fans to enter the venue freely, cooking together, cheering and shouting, sharing the feast of food and football.
(Boss electrical appliance 'food world cup feast' party scene)
'The common feature of Mr. and Mr. Football is to eat by the skill'. During the warm-up period on June 11th, Boss Electric invited KOL, such as 'British Sisters', to publish a number of interesting posters about different characters in the World Cup. The scene of cooking during the period caused the enthusiastic response and attention of the fans.
(Boss Electric World Cup Poster)
During the event period from June 12th to 13th, Boss Electric pre-heated through video, H5 spread the theme, brought users into the kitchen scene, experienced the fun of cooking in the kitchen, and conveyed 'in every important moment, it is worth to do it yourself. The idea of 'meal'.
How do we express our love for the four-year World Cup? At this time of the carnival, what is better than having a ceremonial meal with friends, watching the ball together, cheering and happier together? On the eve of the opening of the World Cup, the boss The kitchen source experience store became a World Cup special experience store, the whole space became a green field, the top 32 flag fluttered, the fans shuttled among them, as if they were at the World Cup.
In your own space, enjoy the World Cup
At the boss's 'Food World Cup Feast' party, fans can enjoy cooking with friends and cheer for the support team. Boss Electric also creatively built the relationship between the World Cup and the kitchen space in this feast. Create a new kitchen space for the Chinese, and pass on the new kitchen concept of 'Enjoying the World Cup in your space', so that consumers can truly feel the brand concept and practice of the boss's 'Creating a New Kitchen in China' .
(Boss electrical appliance 'food world cup feast' party scene)
Life itself is not lacking in ritual feeling. The sense of ritual is rooted in the inner love. Every important moment in life is worth making a meal.
The World Cup event of 'Creating a New Kitchen in China' has attracted more than 50 million people's attention. In the offline activities of the kitchen source store, Boss Electric further conveyed the concept of 'creating a new kitchen in China'. The fans felt the cooking on the spot. The pleasure of life, the taste of life; the feeling of the boss's electrical appliances to the kitchen and the food; enjoy the dual feast of food and football.
It is worth expecting that Boss Electric will hold the third 'Food World Cup' party on July 15th. Fans and friends who want to participate, remember to pay attention to the official information, join the World Cup finals.
