The Jingdong 618 Global Mid-Autumn Shopping Festival has ended, but the brand benefits brought by Jingdong 618 have become the industry's unbounded retail story. Chen Wujun, vice president of Wuxing Electric, revealed at the Zhejiang Supplier Conference of Jingdong and Wuxing Electric recently, Jingdong With the five-star electric appliance during the 618 period, I tried the double-brand joint promotion, and the receipt was quite abundant.
Chen Wujun said that the official flagship store of the five-star electric appliance Jingdong platform opened more than 90% of the platform stores in the first half of the year, promoted to high-quality merchants, and became the top sales of Jingdong's major home appliances. It is worthy of attention, the price created by the two parties is the unfair retail experience of Jingdong Five Star Electric Appliances. Stores, passenger traffic achieved nearly 30% year-on-year growth, sales growth is more than 50%.
It is reported that on June 16, 2018, the first Jingdong Five Star Electric Unbounded Retail Experience Store opened in Luoyang. The first Jingdong Five Star Electric Unbounded Retail Experience Store in Wuxing's existing Big Blue blue flagship store and five-star collector mode Based on investment, Jingdong has completely integrated into the brand new home appliance stores from brands, products, traffic, technology and supply chain, in addition to the five-star electric appliances under the line of consumer upgrades, and the five-star home furnishing brand Xinggema, for sale. In addition to the kitchen, bedroom and household items, Jingdong also sells self-operated commodity areas, which cover the high-quality products of Jingdong self-sales.
In the first three days of the opening of the Jingdong Five Star Electric Unbounded Retail Experience Store, the average daily passenger flow exceeded 20,000. Even at 10:00 pm, there were a large number of customers arriving at the store. The time of the store had to be postponed until 2 pm, even the opening of the store. The red carpet was also trampled because of the store. The relevant data shows that in recent years, the opening effect of the Luoyang appliance store, the best opening sales of similar stores is 7 million, and the Jingdong Five Star Appliance Unbounded Retail Experience Store has reached Three times this record can be said to be unprecedented.
The cooperation between Jingdong and Wuxing Electric began as early as December, 2017. The purpose of the cooperation between the two parties is 'creating, empowering, opening up', online and offline, logistics and after-sales, supply chain and new fields of development. Retail strategic cooperation.
For Jingdong, the biggest achievement of the cooperation between the two parties is a win-win situation. The Jingdong Unbounded Retail Strategy has been accelerated by the addition of Wuxing Electric Appliances, and Wuxing Electric has fully entered the Jingdong Appliances Open Platform, which not only gains brand influence and sales volume, but also Some have expanded the national service capacity.
During the Zhejiang Supplier Conference held by Jingdong and Wuxing Electric, Jingdong and Wuxing Electric jointly announced that the unbounded retail experience store of the two parties has officially entered the Zhejiang market. Hangzhou Wensan Road, Cixi and Wenzhou Third Store will be in 7-8. In addition, Haier, Midea, Sony, Siemens, Samsung and other big-name suppliers have attended and expressed their full support.
