'Replacement preferred' | A veritable | Hisense 80L5 laser TV successfully seized the first half of the C position

'Laser TV, China's leading 'Laser TV, the preferred choice for replacement', Hisense's rhetoric in the World Cup has become a true portrayal of its market performance. According to the latest released Zhongyi Kang data, the 26th in the first half of the final battle Zhou (June 25th - July 1st), Hisense Laser TV 80 L5 has been the top seller in the best-selling list in just one month after its listing. It has become the most eye-catching star in the overall weakness of the color TV market. Previously, this product also occupied the top ten in the best-selling list for 4 consecutive weeks. With the double blessing of laser TV and World Cup big IP, Hisense TV continued to maintain the good position of 'China's first' with its outstanding performance in the big screen market. The sales share climbed to 19.9%, 5.3 percentage points ahead of the second domestic brand, and the traditional strong 3S brand was far behind.

In the market environment of consumption upgrade, the demand for large-screen TVs in the Chinese market is growing stronger. According to the China Electronics Chamber of Commerce, Suning Tesco, Ovi’s “White Paper on New Middle-end Consumers’ Trends” shows that large-size TVs have become users in 2018. Important considerations for upgrading, consumers expect to change the size of the TV mainly between 55-80 inches, 80 inches or into a watershed between LCD TV and LCD TV. In overseas markets, laser TV has become the first choice for the middle class. In May, Hisense Laser TV has made a roadshow in Costco, the largest chain member store in the United States. Market personnel recorded the purchase of Hisense Laser TV. The world's largest express carrier UPS's European and Asian CFOs purchased Hisense Laser TV, he just returned to the United States, a large house is being built and ready to arrange his audio-visual room. A customer has a financial consultant, driving a Maserati Roadster, just moved into the exclusive beach not far away. a single-family villa; there is an Indian customer, with lots of land and farms, on his land Oil company oil wells, rich and idle. In the market data released by IHS, the average price of LCD TVs in North America in 2018 is about 486 US dollars, while the price of Hisense 100 吋 4K laser TVs reaches 7999 US dollars, but still receives the above consumption. The favor of the people.

Since the launch of the first generation of the world's first 100-inch laser TV generation in 2014, Hisense's big screen has been leaping forward, launching the world's first 100K 4K laser TV in just three years, the world's first two-color 4K Revolutionary products such as laser TV, and the product first extended to 80-150 size segments, achieving 4K of the entire line of products. On the eve of the World Cup, Hisense launched a 80吋4K laser TV L5 product, which inherited the big In addition to the advantages of screen, eye protection, AI intelligence, high color gamut and strong immersion, the breakthrough will shorten the optimal line of sight to three meters, and the price will drop below 20,000 yuan for the first time, which means about 80 square meters. Small-sized users can enjoy the shock of the 80-inch large screen.

In order to maximize the value of the World Cup IP, Hisense Laser TV L5 is equipped with the World Cup version of the AI ​​TV system. The system has covered nearly 900 players in the 2018 Russia World Cup team, with a recognition accuracy of 99%, its 'World Cup Channel' With a number of exclusive content licenses from FIFA, it not only covers the CCTV World Cup gold video resources, but also the exclusive HDR tournament area authorized by FIFA and more than 60 self-made programs that are continuously updated.

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