Interview with Bai Anzu, Marketing Director of the GSMA IoT Project: Unlimited potential for the Internet of Things

The rapid development of mobile and information technology will fundamentally change the way we live and work. The Internet of Everything not only makes our cities smarter, but also makes our lives easier and more efficient. GSMA is a pioneer in the Internet of Things industry. , I have achieved high results in this field, and we also had the opportunity to interview Mr. Bai Anzu, Marketing Director of the GSMA IoT Project, to see how he views the layout and development of the Internet of Things in China.

GSMA Internet of Things layout plan in the Chinese market

The GSMA mainly conducts some case collections, including the determination of the best time and specifications. More specific operations are carried out jointly by the operators and their partners. This aspect has advantages in the Chinese market, and local operators participate from the very beginning. The specifications and standards have been developed so that a lot of work can be carried out smoothly.

The Internet of Things has two pieces of artificial intelligence and big data support, how to ensure the security of this data

GSMA operators have had permission to manage user data in the past, including user personal information, location information, and the information necessary to collect user fees. First, the operator is responsible for managing IOT related information because they are There is more experience than this. Secondly, anonymous data appears in many applications, and this data is not related to personal information.

What are the hottest IoT applications in the future?

In addition to industrial applications, it is mainly used for low-power facilities and low-power technologies. From the perspective of GSMA, it is important to develop business opportunities that there is a unified standard in the world, which is required by all operators. For the future healthy development is critical. In terms of data security protection, including whether the data itself can be well protected, whether hackers can refuse to go outside the Internet of Things, etc., GSMA released the security guidelines for the Internet of Things, if everyone By adhering to this standard, data security within the entire IoT can be effectively guaranteed.

When a specific unified standard deployment can be achieved

The standard for this mobile Internet of Things has been unified to some extent, which is the extent to which deployment can begin. GSMA is further optimized in terms of management and details, but most of the standard has been confirmed.

In the process of development, the Internet of Things will break through the efforts required to reach the next stage.

Now the development of the Internet of Things is still a vision. What GSMA needs to do is to integrate the existing parts and popularize them in this industry. The main missing elements are market supply and demand. There are still some differences between these two levels. .

GSMA has now effectively solved the cost of equipment, but the scope and coverage of network deployment has not yet reached the best level, and further development and testing are still needed. When the network deployment can be more extensive, the number of users will be more. Future development will also accelerate.

What are the future plans for GSMA and Chinese operators?

China has developed very fast in technology applications, and the coordination between the industries has been very good. China has successfully deployed narrowband Internet of Things among all three major operators. In addition, suppliers and network operators are mutually The cooperation is very good, so both the equipment and the manufacturing module have obvious growth, which can meet more needs in the future.

How to solve the difficulties encountered by the Internet of Things when it was first implemented in the United States

At the time, the United States started with two major operators. They started with LTE-M. The other operator started with NB-IOT, and other operators followed, starting with NB-IOT. The difficulty is to let the industry know that the two technologies LTE-M and NB-IOT are required by GSMA at all levels, not market competition.

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