As for the TV panel shipments in June, WitsView research manager Hu Jiaxuan pointed out that because the price of the whole 618 promotion period is more than 20% lower than the 315 period, it will help stimulate channel sales and reduce inventory; Panel prices are approaching cash costs, and the brand is aware that there is limited room for panel prices to continue to fall, and that the panel is expected to be stocked, so WitsView estimates that June TV panel shipments will continue to be shipped in May.
BOE project promotion has regained its title, and Group's shipments have grown by more than 40%.
Observing the shipment of TV panels in May, BOE adjusted the product portfolio of the 8.5-generation line to increase the proportion of 55-inch production, setting a new record for the monthly shipment of 590,000 pieces. In addition, in order to reduce the 32-inch up to 600,000 Inventories of the film, BOE adopted the project price to complete the inventory, the shipments reached 2.758 million pieces, with a monthly growth of 30.2%. At the same time, BOE's shipment of TV panels in May reached 4.774 million pieces, a monthly growth of 19%. Not only squeezed the LG Display (LGD) to stand on the faucet again, but also refreshed the BOE TV panel shipments.
Due to the poor demand situation of Innolux, the base period of shipments in April was low. The main size of 39.5-inch and 50-inch inventory pressure was not small. Therefore, through the project method, it successfully smoothed nearly 40% of the 39.5-inch inventory, and the shipment volume was large. It increased by 136% to 1.37 million pieces, which led to the Group's shipment of TV panels in May reached 3.17 million pieces, up 42.5% month-on-month. It performed the best in the six panel manufacturers and returned to the second place in the shipment ranking.
The decline in the price of the panel is low, and the willingness of customers to pull the goods is low.
The LG Display (LGD), which has always been the leader in TV panel shipments, began to decline in the second quarter of this year due to falling panel prices, affecting customer kinetics, resulting in LGD shipments for two consecutive months, including mainstream size 43-65 inches. The monthly shipment decline was 9.4%, which indirectly affected only 3.643 million TV panel shipments in May, down 7% month-on-month, and the largest decline among the six panel makers.
Huaxing Optoelectronics, one of the 32-inch main panel suppliers, chose to adjust the product portfolio in order to reduce the risk of 32-inch stock picking. Although the effective increase of 43-inch and 49-inch shipments grew by 38.8% and 21.1% respectively, the monthly shipment is still The decline was 3.1%, reaching 3.241 million.
Samsung Display (SDC) demanded a sharp freeze in the second quarter, and began an annual inspection of the Korean plant in April. Although it affected the production volume in April and May, the shipment level was low for two consecutive months, but SDC relied on 65-inch. Production scale and cost advantage, in the red sea of price cuts can still break through the heavy encirclement, shipments returned to 400,000, driving the shipment of TV panels in May reached 3.15 million, a monthly growth of 2.8%.
AUO's TV panel shipments reached 2.005 million units in May, with a monthly decline of 1.1%, mainly due to poor overall demand and the willingness of customers to pull goods in the case of continuous price reduction. The main dimensions are 50-inch and 55-inch. The volume of goods declined by 6.3% and 7.8% respectively.