Even the expected gross profit margin of the smart speech device chip will be better than the original product line. The big winner of the Voice chip market, will MediaTek continue to laugh?

As Apple, Amazon, Microsoft (Microsoft), Google, Alibaba and Tencent and other international manufacturers have been prepared new generation of voice interface and intelligent voice devices, Taiwan IC design Industry expected, 2018 global smart voice device brand manufacturers shipments target, Expected than 2017 doubling growth, and even the low base period of the industry, will present the trend of shipments headhunt, the face of new customers from the end of the 3rd quarter began to come out, smart voice device related chip orders began to skyrocket. Although the 2018-year semi-global smart voice Devices market was only the first generation of Apple's homepod, and the current Homepod sales performance is far less than expected, it seems that the smart voice device market heat cooling a lot. However, including Amazon, Microsoft, Google, Alibaba and Tencent and other global network giants, the end of Intelligent voice device products continue to grow in a straight line, the recent continued to drop heavily, resources and manpower to strengthen their own voice interface functions, and to prepare the latest generation of voice interface and intelligent voice device new products, The sprint will be fully launched in the half traditional season in 2018 years. MediaTek, the world's biggest winner in 2017 for the global smartphone chip market, has been expected to follow through in 2018, not only Amazon, Google and Alibaba are already important partners for MediaTek, but even Apple and Tencent are also moving to benefit from MediaTek. The 2018 MediaTek new generation of Smart voice device chip platform has more powerful computing efficiency, more stable network connectivity, and lower power consumption design, the 2018 MediaTek Smart Voice device chip total shipments to grow more than 50%, and continue to win the global Smart voice device chip city accounted for more than 50% of the success , almost a winner. As the composite growth rate of the global Smart voice device chip market is still high in the next few years, recently, many of the Taiwan IC design industry has a positive layout of the action, including Rui Yu, the vertical product Wi-Fi and RF chips, macro-electric Bluetooth 5.0 chip solution with the new Tang MCU, as well as Yu too MEMS microphone chip, Taiwan's chip makers gathered in the global Smart voice device chip market, highlighting the market opportunity is quite available. Chip operators point out that the future of artificial intelligence (AI) era voice interface will become an important man-machine interface, even the main man-machine interface, this trend is becoming more and more obvious, especially the voice interface will be connected cloud services, large data, artificial intelligence, Internet, and many other times of the killer application function, so that the global science and technology supply chain is crazy . Because smart voice devices play a key market touchstone for the Voice interface, domestic and foreign major network operators, software manufacturers and consumer electronics brands are fully VIES global smart voice device market share, because the user habits and consumer experience, will be the new era of artificial intelligence, cloud service market opportunities of the Invincible method. Therefore, the 2018 global Smart Voice Device market will present a new situation, even began to be divided into high, medium and low-end product market, in the future more than 100 million units of Intelligent voice device market business opportunities, so that in advance card-position of the IC design operators do not have to worry about finding new performance growth kinetic energy,

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