The 2018 World Cup is in full swing, and the brand marketing activities around the World Cup are also in full swing. In the early morning of July 3, Beijing time, the 'European Red Devils' Belgium beat the Japanese team and advanced to the top 8. In the afternoon, the Belgian national football team officially Sponsor Changhong·Meiling held 'Belgium to win the championship, M fresh life free of charge - into the quarter-finals to play 20% off the cash conference', becoming the first home appliance industry in China to honor the World Cup 'winning the title alone' brand.
Belgium is close to the World Cup 8
Since the start of the World Cup, domestic home appliance companies such as Meiling, Hisense, Vantage, Wanhe have launched marketing activities around the theme of the World Cup.
According to Zou Wenhui, general manager of Meiling's domestic marketing department, the Belgian team has maintained 23 unbeaten matches in international competitions since 2017. The Belgian team does have the strength to win the championship. Meiling, a 35-year-old home appliance company The history of Meiling's development is the history of the growth of China's refrigerator industry. Since the release of Meiling M fresh-keeping refrigerator on November 1, 2017, Meiling has led the refrigerator industry to return to the fresh-keeping, and once again set off a wave of fresh-keeping in the refrigerator industry, its unique water molecules. Activated fresh-keeping technology, certified by the authority as an international advanced level, creating a new era of refrigerator industry preservation.
'It can be said that the same genes and the first concept of bravery, let us hold hands together, the Belgian national team stands proudly on the football field, the World Cup is more and more brave, Meiling M fresh leads the industry in the refrigerator industry, sales The festival is climbing. 'Zou Wenhui said.
Zou Wenhui, General Manager of Meiling Domestic Marketing Division
At the beginning of the World Cup, we launched the 'Belgium to win the M fresh and free' campaign, becoming the pioneer of the industry's World Cup marketing. 'Zou Wenhui said that in March this year, Changhong·Meiling signed with the Belgian national team to become its official sponsor. In order to help the Belgian national team win the championship, Meiling launched the 'Belgium wins, M fresh free' campaign on May 30th. Everyone buys Meiling M fresh refrigerator 639/645/660 three models, If the Belgian team enters the top 8, consumers can enjoy a 20% discount, half price in the finals, and free of charge when they win the championship; buy other models M fresh refrigerator, if Belgium wins, then cash back 1,000 yuan. The event won The recognition of the vast number of consumers, from June 4 to July 3, Meiling sold a total of 80 million yuan of fresh refrigerators.
At 3 pm on July 3, only 11 hours from the Belgian team's 2018 World Cup quarter-finals, Meiling began to fulfill its promise, and returned to the main venues in Beijing and 33 sub-meetings in the country to purchase the above three models. 20% cash, becoming the first domestic appliance company to honor the World Cup marketing commitment.
'Today's top 8 results just came out, we quickly communicated with consumers across the country, fully reflecting the integrity of Meiling, so that they really enjoy the wonderful experience brought by Meiling. 'Zou Wenhui said, at the same time, against this For the batch of users, Meiling also provided a '1000 yuan exclusive coupon', that is, before July 15th, the purchase of 639/645/660M fresh friends and relatives through the coupon can enjoy 1,000 yuan of benefits.
Zou Wenhui announced at the meeting that in order to congratulate the Belgian national team to advance to the top 8, Meiling decided to continue this benefit. That is: From July 4th to July 15th, consumers buy Meiling M fresh refrigerator 639/645/ 660, you can enjoy 'win the championship and play 20% off'; buy other models of M fresh refrigerator, win the championship and return 500 yuan.
Xu Dongsheng, vice chairman of the China Household Electrical Appliances Association, affirmed Meiling’s marketing activities around the World Cup. He said that the World Cup is a global stage of attention and a marketing venue. Meiling sponsors the Belgian national team and reflects their sensitivity to the market. Sex and ability to grasp the market.
Xu Dongsheng, Vice Chairman of China Household Electrical Appliances Association
Refrigerator preservation technology 'World Cup': China team leads the world
Although the Chinese team was absent from the World Cup, the Chinese team not only did not miss the World Cup in the global refrigerator industry, but also achieved a leading position.
On November 1, 2017, Meiling launched M fresh-keeping refrigerator with water molecule activation and preservation technology. This technology activates water molecules by vibrating moisture in food; activated water molecules generate resonance force, fission force, penetration force Three kinds of forces can reduce the activity of the enzyme, reduce the damage to the cell membrane, reduce the loss of juice, and thus solve the problem of short preservation time, thawing blood, and poor bagging.
Qu Zongfeng, deputy dean of the China Household Electrical Appliances Research Institute, said that Meiling's refrigerator fresh-keeping technology represented by water molecule activation and preservation technology has indeed led the development of the industry and provided effective technical support for the needs of consumers' better life. The experts of the Electric Apparatus Research Institute have identified the Meiling water molecule activation and preservation technology. After expert appraisal, review and inspection of domestic and foreign materials, it is found that the preservation technology of the product has reached the international advanced level. 'We are very pleased to see that in Meiling and With the efforts of other refrigerator companies, the Chinese refrigerator industry has been at the forefront of the world in preservation technology.
Qu Zongfeng, Vice President of China Household Electrical Appliances Research Institute
Zou Wenhui believes that the wave of quality consumption upgrades in the refrigerator industry is sweeping. This is a rare opportunity for China's home appliance industry. It is also a huge challenge. In his view, preservation is the core appeal of refrigerators. There is no breakthrough in the preservation technology, and Meiling's water molecules activate the preservation technology to solve the long-term preservation problem of the refrigerator.
Zou Wenhui called on the refrigerator industry friends to pay full attention to the real needs of consumers and contribute more to the lives of consumers.