On July 3, the "China's color TV consumption and market trends forecast for the second half of the year from January to June 2018" released by the China Electronics Chamber of Commerce showed that the domestic color TV consumption was estimated to be about 23 million units from January to June 2018, which is still better than 2017. A slight decline in the same period of the year, that is to say, the color TV market has not yet bottomed out.
However, in 2018, the World Cup, the color TV market was detonated in advance, and the sales volume in the short term was greatly boosted. In the first five months of this year, the output of color TVs was 33.68 million units, an increase of 26.6% over the same period in 2017.
Lu Jianbo, deputy secretary-general of the China Electronics Chamber of Commerce, said that the gap between color TV export and domestic sales will further increase in the future. Product quality will be the focus of ensuring sales volume and brand hierarchy. Enhancing consumer experience will also attract color TV companies. The main means of the user.
On the same day, China Electronics Chamber of Commerce, Suning Tesco, and Ovi's “White Paper on New Middle-end High-end Appliance Consumption Trends” show that China's rapid economic development in the past 40 years of reform and opening up has not only made China's current global status, but also gave birth to the world. The largest middle class. China's new middle class is between the ages of 25 and 60. The family and the middle-income earners with annual income of 500,000 yuan and 300,000 yuan respectively.
With the growing class of the new middle class, the current domestic market has ushered in a new round of consumption upgrades. Price is not the focus of consumers' most attention. Whether it has good quality and consumer experience is the key factor in purchasing.
The new round of consumer upgrades has also activated the consumption demand of high-definition large-screen TVs. The 'Report' shows that: Large-size TVs have become an important consideration for users to update, and consumers expect that the size of TV replacements will be mainly between 55-80 inches.
Color TV companies also regard large-size TVs as the development focus. For example, Samsung has launched a variety of differently positioned QLED TVs, covering large-screen TV families with 55-88 inches of multiple size segments, integrating viewing angles, spatial distances, etc. The user's family watching, entertainment needs.