Under the guise of new retail, all walks of life are thinking about a question – how should the Internet kick in the second half? For traditional manufacturing, the combination of online and offline is imperative, and it is already accustomed to offline channel distribution. For air-conditioning companies, how to seize online traffic, detonating the line is one of the important issues that need to be considered at this stage.
In the air-conditioning industry, in recent years, Oaks has undoubtedly performed very well in terms of growth rate, channel innovation, brand marketing, product iteration, etc. In the first half of 2018, which is slightly unfavorable to the overall air-conditioning market, Oaks obviously has a plan for this. In the beginning of February this year, the strong attack. From the industry online data show: From January to May 2018, Aux Air Conditioning domestic sales increased by a staggering 52.4% year-on-year, far higher than the average growth rate of 22.2%, stable In the industry first, in addition, the total sales volume of Oaks in the first half of 2018 has surpassed Haier to become the third in the industry. In the past 6.18 war, compared with the same period of last year, the overall sales of Aux Air Conditioner during the period of 6.18 was increased by 2.2 times. And to achieve Jingdong, Tmall, Suning Tesco three major platforms of the air-conditioning industry 'grand slam'.
After the hot sale of 6.18, it is also a world-famous event - 'World Cup', 'Beer, Lobster, World Cup', how can there be no air-conditioning for the cool breeze? Oaks through the hot atmosphere of the World Cup, promotion It also maintains the rhythm of continuous overweight and cheers for a new round of promotion!
(The picture shows the Oaks air conditioning July-August promotion poster screen)
Starting from July 7th, Aux Air Conditioning will also present a new round of big-bang hot-selling season hot market. In addition to the 'buy-and-load' activity, during the event, there will be a purchase of a first-class inverter to give thousands of water purifiers. , Extreme dreams, Depression of the country and other models of the explosion of the national benefits. During the event, purchase 1 level inverter air conditioner or the country's series of air conditioners will receive a value of 800 yuan for 10 years of repair gold card.
Sales is just the beginning, service is endless, this sentence is regarded as the benchmark for after-sales service. In the air-conditioning industry of 'three-point products and seven-point service', full-process service is a key link to measure a brand's ability. Especially nowadays More emphasis on the era of service quality. Aux has always intuitively felt the most needed and most desired service for consumers in the air-conditioning service. In this event, Oaks has introduced a level 1 intelligent frequency conversion. Enjoy 24-hour installation service. Let consumers experience the intimacy and peace of mind that they can enjoy the service at any time.
For the entire air-conditioning industry, the inspiration and benchmarking effect of Oaks is self-evident. In the entire July-August season promotion, there is no low-priced low-priced, and some are only high-end products and differentiated new products. Get rid of the traditional sales model, interact with users in a more diversified way and lead, and lead more and more air-conditioning enterprises to more 'advanced' gameplay and high-level evolution.