Since its development in 2004, the integrated ceiling industry has been in its 14th year. As a segment of the home improvement market, integrated ceilings have shown strong momentum in the past decade and have gradually formed a certain scale. In recent years, with With the consumption level and people's demands for home improvement, traditional kitchen and bathroom ceilings can no longer meet the new needs of consumers, and with the homogenization of products, many ceiling enterprises have fallen into the bottleneck of development.
In order to find new development space, many ceiling enterprises gradually moved from the kitchen and bathroom ceiling to the ceiling of the whole house, and moved their eyes from the top to the wall to start the integration of the top wall. But there are also some companies that choose to continue to focus on the kitchen and ceiling. In the field, through continuous innovation, we have successfully stepped out of the single kitchen and bathroom ceiling model and opened up a new world.
Shen Yeyong, General Manager of Zhejiang Meierkeite Integrated Ceiling Co., Ltd.
Founded in 2006, Merkelt is a company that specializes in the development, manufacture and sale of integrated ceilings. The company has been divided into three stages of development since its inception, the first phase from 2006 to 2010, which is Merkelt integration. The start-up phase of the suspended ceiling; the second phase from 2010 to 2014, at this stage, Merkel switched from integrated ceiling to self-cleaning suspended ceiling; the third stage, from 2015 to the present, Merkel turned its attention to the high-end kitchen and bathroom ceiling Intelligent electrical appliances are applied to the kitchen and bathroom ceiling space to innovate product value and create a new era of electrified ceilings.
Position high-end kitchen and bathroom ceilings to create a healthy and comfortable indoor environment
Under the positioning of high-end kitchen and bathroom ceilings, Merkel has introduced bathroom air-conditioning and kitchen-specific air conditioners. 'In order to let every baby take a bath at home, the bathroom is warm and air-conditioned; in order to let our lover enjoy the kitchen while cooking at home Cool, so the introduction of kitchen-specific air conditioning. We hope to take the home appliances carried on the ceiling as the core, to make the home environment more comfortable and healthy, thus achieving the corporate mission of creating a healthy and comfortable indoor environment for human beings. 'Melkett Shen Yeyong, general manager of Integrated Ceiling Co., Ltd. said.
In 2017, Merkel proposed 'Farewell to traditional bathroom heating, enter the bathroom air conditioning era', and based on bathroom heating and air conditioning, launched a series of new products - Z7 bathroom music warm air conditioning, U5 bathroom heating air conditioning, L5 line series appliances, S3 multi-function heater, etc.
Mekate product and brand director Xie Chao
For a long time, Merkel has been adhering to the original intention of 'Let the Chinese enjoy Merkel' to innovate products and experience. The birth of Z7 bathroom music warm air conditioning, is the discovery of the real feelings of the user from the life, the bathroom is warm Air-conditioning products have achieved the ultimate. It is understood that this product not only has warm attributes, but also has music attributes, so that the bathroom is not only a place to wash the shower, but also a space to release itself.
Xie Chao, product and brand director of Merkel, said: 'There are many products on the market for heating in the bathroom, but the technical points of these products mostly stay in simple heating and ventilation, and the interaction between products and people is weak. We want to create a product that activates a space like a bathroom and makes the bathroom more valuable. So we upgrade our products from the visual, auditory, tactile, and olfactory aspects to make the bathroom a comfortable individual. Space. '
2018 China International Kitchen, Sanitary Facility Exhibition, Merkel's high-profile appearance
Specifically, the Z7 bathroom music warm air conditioning vision is through 6 colors of 7 modes of ambient light, plus cold light, warm light switching to create a dreamy personal space; hearing is equipped with JBL bathroom dedicated enthusiast Bluetooth audio mode, To achieve the effect of listening to the music in the concert hall; the touch is to make the wind feel more comfortable by implanting three core motors; the sense of smell is to bring a large air volume of 180m3/h through the bionic volute duct, and to ventilate once every 4 minutes.
Z7 bathroom music warm air conditioning
In Shen Yingyong's view, the ceiling electrical appliance is to highlight the importance of electrical appliances in the ceiling, to do the core electrical experience, let the ceiling to do the best supporting role. 'In the bathroom heating and air conditioning with music, we just want to completely change the bathroom The experience of the product gives the consumer a better space. '
In the electrical ceiling of the kitchen ceiling, Merkel launched a new generation of kitchen-specific air conditioners in 2017. According to Shen Yeyong, as early as 2010, Merkel worked with Gree to develop the first generation of kitchen air conditioners in Merkel. Years of research and development, now Melkaite has made more innovative products on the product, that is, there is no outdoor unit, which solves the problem that the second decoration does not have the position of the outdoor unit. In addition, the new generation of kitchen air conditioners are not afraid of oil, not afraid of smoke, The characteristics of strong refrigeration.
Adhere to ceiling electrical appliances and innovate product value
Shen Yeyong said that the future focus of Merkel is still focused on 'one kitchen, two bathrooms and one balcony', but it will not be limited to this. 'Based on the ceiling electric appliance, we will carry out 'cold', 'warm', 'dry ', 'Net ' 4 major product layout. Cold is the kitchen-specific air conditioning, warm is the bathroom heating and air conditioning, dry refers to the electric washing machine and balcony ceiling integration, and the net is to extend the ceiling to the guest restaurant, through the new wind Purify such functional devices to increase the added value of the products. Each of our extended spaces will be powered by electrical appliances.
Adhering to the electrical decoration of the ceiling and maximizing the functions of the products is the way to go in the future. "We believe that there are three driving forces for future brand development. The first is product driving force. First of all, our products are better. Second It is the channel driving force, that is, to do the store system; the third is the service driver, because we are now doing the electrical ceiling, the ceiling from the original building materials property has become the current home appliance property, since it is the home appliance property, it is even more Pay attention to the service system. 'Professional, quality, service' is the value system that Merkat always insists on. ' Shen Yeyong said finally.
