Since the World Cup has been carried out, the Japanese media and the public are concerned about the performance of the Japanese team on the pitch. There is also a hot topic: Why are there REGZA TV Japanese advertisements in the World Cup without Japanese sponsors?
Since 1982, the number of sponsorships of Japanese companies in the 5th World Cup has remained at 3-4. By the time of the home game in 2002, it reached 5, but with the withdrawal of Sony, this year's World Cup sponsor list did not appear. Japanese companies. This has made some Japanese netizens still not very adaptable. They cherish the past on Twitter: 'Chinese characters are Chinese companies, English is also Chinese companies, and the World Cup advertisements can't see Japanese companies at all. It turns out that Japan can always be seen. Auto car company, Panasonic, Toshiba, Canon's.
According to a report by the Japanese media Rakuten infoseek news, 'Advertising the World Cup, the champion is China'. The Japanese media "Japanese Journal Modern" wrote: 'Although the Japanese team performed well on the court, Japan lost to China on the sidelines.'
On June 24th and 28th, when Japan confronted Senegal and Poland, the two sites that covered most of the Japanese audience suddenly appeared on the advertisement of Toshiba TV's main brand 'REGZA', which caused widespread concern of Japanese media and netizens. Some unidentified netizens questioned: 'Dongzhi is the sponsor of the World Cup?' 'The World Cup advertising Japanese company only REGZA?'
In response to this hot topic, many well-known media such as Yahoo News of Japan published a special report to announce the 'master' behind this advertisement: The World Cup sponsor has no Japanese brand, and REGZA's advertisement is acquired by Hisense.
Japanese netizens said: 'This World Cup finally saw the advertisements of Japanese companies. But after careful consideration, REGZA has been acquired by Hisense. ' 'The REGZA advertisement seen in the competition was acquired by Hisense. I don’t know always say China. People who are economically collapsed, how do you explain?
It is understood that Hisense is the largest market share outside the Japanese brand. On November 14, last year, Hisense Electric acquired a 95% stake in Toshiba TV TVS and TOSHIBA, REGZA brand use rights in the global market for 40 years, and in 2018 On February 28th, the equity transfer formalities were officially completed. With the identity of the official sponsor of Hisense World Cup, Toshiba TV will return to the World Cup after 12 years.
Thanks to the promotion of the World Cup field advertisements and related marketing activities, the Hisense Japan market has increased significantly. Under the pulling effect of the World Cup, the Japanese TV market began to pick up in late May, especially after the first battle of the Japanese team, the topic of the World Cup in Japan. The people rose in a straight line. Hisense TV and REGZA TV launched a series of marketing activities at this time. The sales volume of 4K high-end products has increased by 400% since May.
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