For the e-commerce platform, the rural market is a fertile soil that has not yet been completely reclaimed. Jingdong, which has a keen sense of smell, launched the Jingdong appliance store in 2016 and established an offline retail network nationwide. , laying a deep foundation for offline stores.
In two years, Jingdong appliance store has come to all major towns and towns across the country, with up to 10,000 offline stores, providing consumers with convenient, high-quality home appliances. For some consumers with more remote locations. Said that local offline stores are more suitable for their 'appetite', Jingdong home appliance store with excellent product quality, cost-effective price, excellent service and other advantages, become the first choice for township consumers.
At present, on average, about 20 Jingdong home appliance stores open every day in the country, and they will be sold to the whole country under the more convenient home electric wire. On June 27th, the Jingdong home appliance store in Dafang County, Bijie City, Guizhou Province was grandly opened. And created a shockingly outstanding result! Only half a day to open the store, the overall sales reached 160,000 yuan, the sales of the whole day more than 300,000 yuan!
For the Jingdong home appliance store, the owner invested a lot of energy. One month before the opening of the store, the store owner and the distribution site carried out a lot of publicity, and joined the lottery, fully mobilized the enthusiasm of consumers. The subsequent owners also used the drum team and publicity. Cars and other forms attract more consumers' attention, and through the issuance of DM single page, WeChat propaganda, greatly enhance the popularity of Jingdong home wire stores.
Not only that, but the reason for achieving such outstanding results is inseparable from the good reputation that Jingdong is popular with consumers. Nowadays, Jingdong Appliance Store has entered the 4-6 towns, which is in line with the practical habits of local users. Suitable for home appliances and reliable after-sales service.
The success of Jingdong home appliance store is not only a case. The sales of the township store in Huoqiu, Anhui Province, which opened on June 27, exceeded 100,000 yuan before 12 o'clock, and once again wrote the Jingdong appliance store with strength. Strong strength. I believe that Jingdong will bring us more surprises in the future!
>>About Jingdong Appliances<<
After years of hard work, Jingdong Home Appliances' service strategy has formed a system and won the recognition of consumers. From 2013, the '30-day price protection, 30-day quality problem return, 180-day quality problem exchange', will be launched in 2017. It can provide consumers with one-stop professional customer service platform including “commodity information, logistics information, order after-sales, price protection application, etc.” Jingdong Appliances Small Secretary. From purchase to after-sales, we provide consumers with intimacy. The meticulous and thoughtful shopping experience has made JD.com a benchmark enterprise in the home appliance industry to improve market service standards. In 2018, Jingdong Home Appliances evolved from 'buyer power to Jingdong' to 'good service to Jingdong', released a platform service, sold The 'Beijing Umbrella Project', including the five major categories of pre-service, in-sale service, after-sales service, and value-added services, once again raised the level of home network purchase service to a new level.
