Throughout June and July, the hot topic of people after a meal is no more than the World Cup. Every time the game is over, the people on the rooftop are full of people, and they are extremely exhausted. In the circle of friends, they are wrong, and the team of men sighs back to the government. Fortunately, what I have missed... The world is revealing, but it is such a reality: Football as a popular sport and the emergence of social media has helped. After further exploration, it has also sent the wisdom of Hisense. ——When the pressure to become the main sponsor of the Russian World Cup, what kind of wisdom and discouragement is needed. With this wave of World Cup marketing, there are countless screens around the world, full of Hisense green logos, they shine on the field. Also appeared in front of every fan and pseudo-fans. In the field of foreign countries, the intense confrontation exercise accelerated the adrenaline secretion of everyone, and suddenly jumped out of two lines of familiar Chinese characters: 'Laser TV China Leading', 'Laser TV replacement preferred', is it easier to arouse you and my excitement? This is another after Hisense played 'Hisense TV China First' in the stadium Debut, from the words 'first', 'leading', 'preferred', it is not difficult to find Hisense's domineering! What kind of domineering, and what kind of qi?
Deep plowing the market for many years, the leading price of technology is dominant
On the day before the opening of the World Cup, Hisense Chairman Zhou Houjian said at CESA's Hisense Forum that looking forward to the future and trends of global display technology, Hisense will unswervingly develop laser display and ULED technology, and voice recognition in AI TV. A major breakthrough in image search technology.
Looking back on Hisense's investment in the field of laser TV, it can be found that it has indeed created many firsts.
The 11-year experience in R&D/manufacturing of laser TVs is unmatched by the mainstream TV brands in China, and it is even more difficult for overseas brands that were previously obsessed with other large-screen display technologies such as OLEDs.
In March of this year, I took the lead in exhibiting a 300-inch, 8K laser theater on AWE, which set a new world record for laser cinema screens and resolutions. It should be noted that a 300-inch large screen means a width of 6.6m and a height of 3.7m, which is more formal. The goal of the football field is still a lot bigger, and the visual shock it brings is amazing.
In the blink of an eye, in May, 80-inch, the launch of the 4K laser TV 80L5 seems to have thrown a 'blockbuster' in the industry. This is the first time that mainstream manufacturers have cut the price range to less than 20,000 yuan. The impression of people is just a 'big picture, but a bit expensive', and now it is totally different. Compared with LCD TVs of more than 65 inches, the price competitiveness of laser TVs is prominent, and according to past experience, once the barriers to entry are lowered, consumption Those may flock to break the original market structure.
Data is optimistic, 'China's leading' is worthy of the name
Looking back at the data, I found out that this is the case. 80L5 'Incoming' has become a best-selling model in half a month, and retail sales ranks No. 4 in all TV models (the 'all' TV models, not the laser TV single category). According to Yikang data, after the release of the 80L5, the 21st and 22nd weeks of the 2018 (May 21st to June 3rd), the sales and market share of Hisense Laser TV in China's 80-inch and above TV market reached 61 respectively. % and 65%, which is unprecedented in the development of Hisense TV, and effectively seized the market share of LCD TVs of 65 inches and above. Throughout May, Hisense TV's sales share reached 18.68% in the domestic TV market, high Out of the second place, 4.93%, the brand differentiation is extremely serious, and the level of competition is called the world's unparalleled domestic market. This is a rare and surpassing.
After entering June, thanks to the huge siphon effect of the World Cup, the urgency of consumers to watch the big screen has risen sharply, and the sales of Hisense laser TV has also increased sharply. Zhong Yikang’s 25th week of 2018 (6 From January 18th to 24th, sales data tracking shows that Hisense TV's sales and occupancy rate has exceeded 18% for five consecutive weeks, and the explosion of 80L5 laser TV has been ranked among the top ten in the best-selling product list for four consecutive weeks.
Leading + preferred, is a true portrayal of Hisense Laser TV
Looking back at the two slogans on the field: 'Laser TV China's leading' and 'Laser TV replacement', I will find that Hisense is not a wild saying, but it may be 'modest'. In fact, stop laser TV, In the entire flat-panel TV/large-screen display field, Hisense is now a well-deserved 'first'. The same data also highlights the 'laser TV replacement' effect, 80-inch, 4K new products topped the top ten in the best-selling list, grabbed 65 inches and above LCD TV market share, these have different degrees to confirm that laser TV is not only mature technology, the market has entered a mature stage, and Hisense, which takes advantage of technology research and development, product manufacturing advantages, and high cost performance, is the leader and leader. This is no longer a vision, but a true portrayal of it.
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