The Jingdong 618 Global Shopping Festival has ended, but the data shows that 45% of the sales channels of the mains are from Jingdong Appliance Stores. This shows the potential of offline stores. In order to meet the purchase needs of consumers, tens of thousands of Jingdong Appliances in the country The store unites the major home appliance brands to launch the 'Jingdong China' theme large-scale brand 钜hui activities.
According to reports, the event will continue from June until September, and the Jingdong home appliance store in each county will jointly carry out activities. Zhou Zhou will have different stores to carry out activities. On average, there will be more than 50 county towns to carry out activities every week. Various forms, square exhibitions, large road shows, caravan tours, etc.
In fact, as of the end of June, Jingdong home appliance store has carried out more than 30 activities across the country, with an average sales volume of more than 200,000. The consumption power is shocking. Among them, the sales volume of Hepu County in Guangxi Beihai City on June 16th Nearly 600,000 yuan, on June 24, the sales activity of the People's Square in Lingyuan City, Liaoning Province, sold more than 400,000 yuan on the same day, which also showed the strong sales potential of offline.
The Jingdong store's event was favored by the owner of Jingdong Home Appliance Store, and on the other hand, it also won the hearts of consumers. Some shopkeepers said that this event greatly increased product sales and also increased the impact. Force and popularity. For consumers, what is harvested is the same affordable goods as online.
The problem of inconsistent online and offline prices has been around for a long time. Due to the low cost of online channels and the low price of commodities, the cost of offline channels is high, so sales are often frustrated. Today, Jingdong Appliances breaks prices and narrows the online and offline price gaps. Let consumers buy more assured and more comfortable. In the Jingdong 618 period, Jingdong also opened the price protection 618 activities, so that consumers really feel the sincerity of Jingdong home appliances from the user's point of view.
>>About Jingdong Appliances<<
After years of hard work, Jingdong Home Appliances' service strategy has formed a system and won the recognition of consumers. From 2013, the '30-day price protection, 30-day quality problem return, 180-day quality problem exchange', will be launched in 2017. It can provide consumers with one-stop professional customer service platform including “commodity information, logistics information, order after-sales, price protection application, etc.” Jingdong Appliances Small Secretary. From purchase to after-sales, we provide consumers with intimacy. The meticulous and thoughtful shopping experience has made JD.com a benchmark enterprise in the home appliance industry to improve market service standards. In 2018, Jingdong Home Appliances evolved from 'buyer power to Jingdong' to 'good service to Jingdong', released a platform service, sold The 'Beijing Umbrella Project', including the five major categories of pre-service, in-sale service, after-sales service, and value-added services, once again raised the level of home network purchase service to a new level.
