Guess became a reality. On the last working day of June, Champagne belonged to the ambitious Konka people – they took 100% of the star company 'Xinfei Electric' at that time for 455 million yuan. In recent years, the domestic appliance industry has the highest amount of an auction transaction.
Previously, there have been many participants in the market trying to take over the new flight, including Gome, Wanbao, etc., and Konka is one of the most promising potential buyers. (Before the financial and economics have written an article 'Former Star Enterprise Xinfei Electric's bankruptcy auction this week, Konka or will be in the bag', made a detailed analysis.)
The new flight that is currently in a state of suspension is the first industry company to invest in the pocket after Konka announced its implementation of the new strategy. According to relevant persons from Konka, the production capacity of Xinfei will be restored within three months at the earliest. Upgrade the relevant production lines to improve their production efficiency.
Flying into Kang's 'home' new flight, what is the future? Financial and economical exclusive interview with Konka related people.
1. What are the strategic considerations for Konka's acquisition of Xinfei Electric?
Konka: Konka's acquisition of Xinfei is in line with its own business, upgrading existing businesses around smart homes, strengthening the existing home appliance industry, and strengthening the white-light business;
The acquisition also shows Konka's ambitions for the future of home intelligent Internet of Things. With the increasing recognition of image recognition, odor recognition and Internet of Things technologies, the penetration rate of smart refrigerators is increasing rapidly. Refrigerators are used more frequently than TVs. The refrigerator is actually a good user portal. Like a smart TV, the smart refrigerator will provide a huge imagination for the future home Internet of Things.
Konka's acquisition of new flights, strategic complementarity, and the ability to revitalize the new cash assets of the new flying assets will further optimize and strengthen the Chinese national home appliance brand camp.
2. After Konka acquired the new flight, how does the white power industry lay out, what are the goals?
Konka: The main goal of Konka's acquisition of Xinfei is to make the white electricity industry stronger and stronger. Konka's acquisition of new flying is a very good and very rare opportunity for the white electricity industry. After 3-5 years of development, Konka's white electricity business will be among the top. Leading white goods manufacturers;
Product level: Xinfei refrigerator market share ranked second, Xinfei has accumulated many years of manufacturing and technology research and development, Konka will quickly help Xinfei resume production and operation, and return to the front line as soon as possible;
Channel level: Quickly integrate the internal and external channels of Xinfei to form channel synergy, help Konka and Xinfei to open the market and further increase market share;
Customer level: Xinfei has excellent agent resources and customer resources. It can also integrate with Konka business, and integrate and expand new business opportunities.
Brand level: Xinfei has many years of brand accumulation in white goods, small household appliances, Xinfei brand and Konka Group brand strong combination, forming a synergistic effect, expanding the radiation surface of dealers and audiences, helping Konka to open up the market.
3. How do the two brands of Konka and Xinfei position the division of labor in the future?
Konka: On the one hand, Konka will continue to retain the brand of Xinfei and continue to operate to give it a brand advantage. On the other hand, Konka and Xinfei are two brands with different advantages. In the future, the two brands will complement each other and cooperate. Win-win, play their respective advantages in different fields, and promote synergy.
4. Will Konka continue to bid for the new factory building?
Konka: The bidding targets of Konka are 100% equity of Henan Xinfei Electric Appliance Co., Ltd., Henan Xinfei Household Appliances Co., Ltd. and Henan Xinfei Refrigeration Appliance Co., Ltd. The consideration includes Xinfei trademark and intellectual property rights. Home Appliances Co., Ltd. and Henan Xinfei Refrigeration Appliance Co., Ltd. houses, land, machinery, electronic equipment and molds.
The other bidding target is an inefficient asset, including the land and building of Henan Xinfei Electric Co., Ltd., one of the three companies, and Konka will not participate in the auction of this inefficient asset package.
5. May I ask if Konka will bear the debt of the new flight?
Konka: The subject matter of Konka's bidding does not include the debt of Xinfei. As for the related debt problem, it will be handled by Xinfei Bankruptcy Reorganization Manager.
6, financial and economical: Internet media has given great attention, a large number of netizens believe that starting from today, Xinfei Yizhu, from today does not belong to Xinxiang. There are netizens suggested to be called "Kangfei". What is Konka's opinion?
Konka: First of all, Xinfei is still rooted in Xinxiang, Xinfei Company and Xinfei brand are still retained, and Xinfei's production operations will remain in Xinxiang.
In addition, Konka's acquisition of Xinfei will lead the new flight to emerge, and will give Xinfei Company a new development mission. Xinfei's three companies will be bigger and stronger under the leadership of Konka, and contribute to the local economic development of Xinxiang.
7, how to deliver 455 million? What will be used?
Konka: 455 million will be paid in accordance with the relevant provisions of the court auction. Before the auction bid, Konka has paid a deposit of 10,000 yuan through the net auction system, and the total auction price of 250 million yuan (excluding the deposit) will be auctioned in the judicial auction network. The successful confirmation letter will be paid into the administrator account of Henan Xinfei Electric Co., Ltd. within 20 days from the date of issuance. The balance will be paid into Henan Xinfei Electric Co., Ltd. within 90 days from the date of issuance of the Judicial Auction Network Auction Confirmation Letter. Manager account.
The use of funds will be effectively and compliantly distributed by the bankruptcy reform manager.
8. What is Konka's next step in preparing for the asset?
Konka: First of all, Konka will maintain and operate the existing production equipment of Xinfei. It will resume production as soon as possible. The subsequent production line will be upgraded to improve its production efficiency and make it play a greater role.
9. What do we do with our employees? Keep or dismiss?
Konka: The manager of Xinfei will properly arrange the new employees according to the reorganization plan. In addition, Xinfei itself has many excellent talent resources. After the follow-up operation is restarted, we will give priority to the original new flight according to its own development needs. Employee.