The picture shows Dong Mingzhu’s practice class 'Management Science Award' trophy
Recently, the 'Sixth Management Science Award' issued by the Chinese Society of Management Sciences was officially released. With the result of Gree's 'Quality and Technology Innovation Cycle', Ms. Dong Mingzhu, Chairman and President of Gree Electric Appliances, won the Practice Management Science Award and became the only one. This award-winning home appliance industry entrepreneur. This is also following the 'Liu Yuanzhang Quality Technology Contribution Award', Dong Mingzhu won the industry's authoritative quality management award.
In addition, Gree 'Let the world fall in love with China's perfect quality management model won the Innovation Award for the Management Science Award, and Gree Electric Assistant President Fang Xiangjian won the Talent Award for the Management Science Award Special Award.
Establish a benchmark for quality management industry
The Management Science Award of the Chinese Academy of Management Sciences is a national science and technology award approved by the National Science and Technology Awards Office in accordance with the State Science and Technology Awards Regulations of the State Council. It is the only reserved and widely recognized award in management science.
The 'Management Science Award' is used to reward individuals and institutions that have made outstanding achievements in China's management science theory innovation, management practice and management science popularization. The awards are held every two years and represent the most authoritative evaluation and recognition in China.
A total of 15 management science awards were selected, including 6 academics and 9 practical projects; 30 management science awards, including 10 innovation awards, merit awards, and promotion awards; 29 management science awards. Academic, practical category 'Management Science Award' as the award 'Heavy Head', with the highest gold content.
It is understood that the award-winning quality technology innovation cycle (C-T-F-P) is the experience of Dong Mingzhu and his team for nearly 20 years of quality control, after continuous practice, exploration, innovation, and summary.
The Quality Technology Innovation Cycle (CTFP) is guided by customer needs. Through the collection and analysis of customer needs, it adopts actions such as inspection control, failure mechanism research, process system optimization, etc., with standards as the closed loop, continuously driving quality technology innovation to meet The reverse drive cycle of customer demand.
Through the application of the quality technology innovation cycle, it can reversely drive the progress of suppliers and effectively drive the development of nearly 2,000 supporting enterprises in 12 major industries. In recent years, Gree's after-sales failure rate has dropped by an average of 20% per year.
The picture shows the quality technology innovation cycle (C-T-F-P)
With the achievability of the quality technology innovation cycle, reference and leadership in the field of quality management, Dong Mingzhu successfully passed the rigorous review of the jury composed of authoritative experts in various fields, and was elected as a “Management Science Award”. The practice class award with the highest gold content shows the industry benchmark status of Gree quality management, and also highlights Dong Mingzhu's achievements in quality management and business management.
This time, the practice category 'Management Science Award' was not the first time that Dong Mingzhu won the quality management award. Dong Mingzhu won the “Liu Yuanzhang Quality Technology Contribution Award”. 'Liu Yuanzhang Quality Technology Contribution Award' is the domestic quality technology field. The first scientific and technological award approved by the Ministry of Science and Technology and the National Science and Technology Awards Office is also the highest award in the field of quality and technology in China.
The pursuit of perfect quality is endless
Building a socialist modernization powerhouse in an all-round way, quality is the foundation. The report of the 19th National Congress of the Communist Party of China emphasizes that it should vigorously improve the quality and efficiency of development, adhere to 'quality first', promote 'quality change', enhance 'quality advantage', and build a 'quality power country' , to achieve high quality development.
Focusing on quality is the tradition of Gree. As early as the 1990s, Gree Electric implemented the 'excellent strategy' within the company, mobilized the company to focus on product quality, and strive to achieve a 'zero defect' from production to service. Gree It has also established a unique screening plant in the manufacturing industry, which strictly tests every spare part entering the factory, and then goes to the production line after passing the test.
In recent years, Dong Mingzhu has led a series of quality innovations in Gree, and put forward the quality management policy of “replace quality after service, the best service is no need for after-sales service”, and organize the company's middle and high-level and quality management technicians to refine and summarize. 'Four vertical and five horizontal' management system; in 2015, on the basis of more than 20 years of unremitting pursuit of quality, 'Let the world fall in love with China' Gree perfect quality management model was finally formed, the award-winning quality technology innovation cycle (CTFP ) is the core theory of Gree's perfect quality management model.
In daily work, Dong Mingzhu is a full-fledged 'quality control', often hangs on the quality of the mouth, the quality of the 'golden sentence' frequently: 'quality is related to 'two lives', one is the life of the consumer, One is the life of the enterprise'; 'the national standard, the international standard is the threshold, the consumer's demand is the highest standard'; 'The real quality lies in the strict control of the whole process'.
Relying on advanced quality management, Gree has become the benchmark of quality in the industry from product to service, and has won recognition from all walks of life. Gree is the only 'world famous brand' in the air-conditioning industry; Gree water purifier won the Nobel Prize in the water purifier industry' Brian·2017 Product Quality Award', Dasong Rice Cooker won the first batch of 'Guangdong Quality' certification. According to the evaluation data of China National Institute of Standardization Customer Satisfaction Evaluation Center, Gree customer satisfaction and loyalty remained the first in the industry for 6 consecutive years.
It is precisely because the Gree leadership represented by Dong Mingzhu pays sufficient attention to quality and constantly strives for quality construction. Gree has the confidence to scream “Let the world fall in love with China” and redefine China with independent high-quality products and services. Manufacturing, becoming one of the shiny business cards in China.
Driven by innovation and quality as the foundation, Gree has achieved leap-forward development in recent years. From 2012 to 2017, Gree achieved total operating income of 720.855 billion yuan, 1.9 times the total of the past 21 years; net profit of 82.748 billion yuan, In the past 21 years, the total amount is 4.2 times; the tax payment is 74.178 billion yuan, which is 3.3 times of the total of the past 21 years. From 2012 to 2017, Gree has applied for 32,178 patents, which is 6.7 times of the total of the past 21 years.
As Dong Mingzhu said: 'Innovation never ends, so is quality control. A good company should always be guided by the needs of consumers, and make perfect quality the ultimate goal of quality management.'