According to Zhongyikang data, China's GDP grew steadily in 2017, with an annual GDP of over 82 trillion yuan. In the domestic macroeconomic environment, the domestic electrical appliance market is booming, and the star category highlights; The disposable income is 25,974 yuan, and the actual growth is 7.3%. The purchasing power of consumers and the demand for quality of life are getting higher and higher, which promotes the deepening of product structure upgrade.
In 2017, the total retail sales of living appliances reached 126.7 billion yuan, a year-on-year increase of 17.2%. The annual retail sales of environmental homes reached 56.3 billion yuan, a year-on-year increase of 21%. In the environmental home market, the vacuum cleaners category retail sales of 14.99 billion yuan. 42.0% growth rate ranked second, retail sales and growth rate are second only to the empty net category and humidifier category. 2017 online and offline product structure adjustment is basically completed, the traditional wired horizontal vacuum cleaner share dropped significantly, wireless Handheld vacuum cleaners have the fastest year-on-year growth rate, vertical vacuum cleaners have a stable growth rate, and the growth rate of rake and sweeping robots has slowed down. It can be seen that wireless handheld products have driven market prices to rise significantly, and other categories have been greatly affected.
In the just-concluded 618 shopping festival, the vacuum cleaner category showed eye-catching performance. According to Zhongyikang statistics, during the period of 6.18 in 2018, the vacuum cleaner category was the largest and the high-speed leader, the vacuum cleaner e-commerce retail sales of 1.89 billion yuan, an increase of 71.9%. During the 618 period, the product structure was optimized, and various new products were launched. As a puppy vacuum cleaner focusing on the field of cleaning appliances, the high-end market broke out. During the e-commerce 618, the puppy vacuum cleaner sold 7% of the e-commerce. The share ranked third, its average price was 836 yuan, and the average price rose by 41.3%.
The puppy vacuum cleaner provides consumers with goods and services based on the Internet e-commerce model. It is a high-tech enterprise specializing in R&D and sales of clean electrical appliances. Its purpose is to promote the upgrading of product structure and bring higher quality living to consumers. product.
The wireless hand-held vacuum cleaner is popular with consumers for its simple operation and convenient storage. In May 2018, the puppy vacuum cleaner introduced the new wireless handheld vacuum cleaner - T10 Pro. This product is a puppy vacuum cleaner to cope with the rapid growth of the wireless vacuum cleaner market in the future. The product is self-developed and enhances the brand value of the company. The product is positioned as a medium and high-end product. The appearance of white is different from the common vacuum cleaner on the market, the innovative air duct design, the durable PC material, and the technological crystallization, which makes it After the listing, the sales are hot. By searching for the puppy T10 Pro wireless vacuum cleaner, we can see that the product has sold more than 10,000 units.
Puppy T10 Pro Wireless Vacuum Cleaner
Good horse with good saddle, puppy vacuum cleaner not only in the product excellence, in the after-sales service is intensive. In order to let users feel better service experience, the puppy vacuum cleaner launched a 'central maintenance' after-sales service mode. The bold innovation, for the inside and outside of the industry, the after-sales service terms stipulate: As long as the warranty period, any problems with the puppy products will be repaired free of charge, directly across the 'responsibility judgment' process commonly used in the small appliance industry. Simply put Even if it is man-made damage, the puppy vacuum cleaner will still provide users with complete free maintenance service, and the two-way logistics fee will be borne by the puppy vacuum cleaner. The interpretation right belongs to the consumer. This new 'central maintenance' service mode The cost is borne by the manufacturer. If the quality of the product is not enough, it will bring huge post-maintenance costs to the enterprise. From another level, it can force the product quality to upgrade and provide consumers with better products.
Puppy T10 Pro Wireless Vacuum Cleaner
The problem of difficult maintenance of small household appliances has always been criticized by consumers. Many small household appliances are put on the shelf after being damaged. The 'central maintenance' after-sales service mode proposed by the puppy vacuum cleaner will be more widely promoted in the industry. Consumers benefit. For the 'central maintenance' after-sales service model will be imitated, the founder of the puppy vacuum cleaner Tan Chong does not shy away: 'Welcome peers to follow suit, if we can together to eliminate the ills of small appliances after-sales service, then also It is a contribution we made to the whole industry!'
'Central maintenance' after-sales service
According to industry experts, no matter which field the company focuses on, only through solid product skills, can we create high-value products that truly meet the needs of users. While focusing on polishing products for consumers, the puppy vacuum cleaner is extremely demanding on product quality. Standards, each product must undergo strict quality inspection and quality control. It is in the focus of product quality and after-sales service innovation, so that the puppy vacuum cleaner has made great strides in the high-end market. Currently, China's home appliance market The pace of high-end consumption is accelerating, consumers pay more attention to the high-end of home appliances, smart and healthy. Wireless vacuum cleaners, sweeping robots and other innovative products emerge one after another. The current e-commerce platform home appliance retail development momentum is extremely rapid, driving home cleaning appliances The sales volume continues to rise. The development opportunities of the dog vacuum cleaner online channel are promising, and it is expected to continue to become the market leader and leader by capital.