On June 29, 2018, the 20th anniversary of the establishment of Guangqi Honda with the theme of 'Dream is the time' was held at the Guangqi Honda Cultural and Sports Center. Chairman of Guangzhou Automobile Group Zeng Qinghong, Deputy General Manager Li Shao, Executive Director of Honda Technology Industrial Co., Ltd. More than 800 people including representatives of China's current Mito Taixiu and representatives of Guangqi Honda employees and representatives of partners attended the event and witnessed the achievements of Guangqi Honda in the past 20 years.
Speech by Zeng Qinghong
Zeng Qinghong, Li Shao presents souvenirs to his dream companions
Create a joint venture model with the miracle of 'less investment, faster output, rolling development'
In 1998, Guangqi Honda was born in the suspicion of 'Can't engage in the automobile industry'. In the 1990s, with the end of the Guangzhou Peugeot joint venture project, Guangzhou Automobile was reorganized to form the Guangzhou Automobile Group, and from nearly 3 billion yuan. Re-starting in debt, and cooperating with Honda Automobile to establish Guangzhou Honda Automobile Co., Ltd. (renamed Guangqi Honda Automobile Co., Ltd. in April 2009). Guangqi Honda judged the situation and chose a 'market-oriented, less investment, faster output, rolling The road to development has quickly turned a profit, opening a new chapter in the development of Guangzhou Automobile Group.
On July 1, 1998, Guangzhou Honda Automobile Co., Ltd. was listed for operation.
In the past 20 years, Guangqi Honda has created a number of industry firsts, with an annual production capacity of less than 10,000 units, to expand the production capacity of the same factory to 240,000 units, and then to three factories to achieve an accumulated annual production capacity of 720,000 units; The products have been developed from a single model to cover different types of cars, SUVs, MPVs, and entry-level, mid-to-high-end, luxury market segments. The cumulative production of automobiles exceeds 6 million vehicles. It has not only become the Guangzhou Automobile Group, but also a successful model for the joint venture and cooperation development of the Chinese automotive industry. .
The successful practice of cooperation with Honda has enabled Toyota, Mitsubishi Motors, Fiat-Chrysler Group and other world-renowned auto companies to understand and agree with GAC, and to cooperate in succession, making the joint venture and cooperation of GAC Group flourish.
The starting point of the innovation and development of Guangzhou Automobile Group
'Guangzhou Honda is one of the starting points for Guangzhou Automobile Group to adhere to innovation and development for more than 20 years'. The chairman of Guangzhou Automobile Group, Zeng Qinghong, said that Guangzhou Automobile Honda has made a significant contribution to the expansion of Guangzhou Automobile Group's expansion and development of sufficient vehicle experience and a large number of talents. .
Whether it is the start-up of GAC Toyota, GAC Fick, GAC Mitsubishi and other joint ventures, or when GAC Group started to build its own brand Guangqi Chuanqi, whether it is factory construction, production technology or enterprise management, after sales, the talents cultivated by Guangqi Honda It has been continuously transported to GAC Group and played an important role in various fields of investment companies. For example, in 2007, Chen Jianwei, the former director of Guangqi Honda Zengcheng Plant, assisted Guangqi's own brand business and directly participated in the introduction of technical negotiations and the first product of Chuanqi. The design and development of GA5, led the planning and design of the new factory, established the advanced Guangzhou Automobile Plant of Guangzhou Automobile and successfully put it into production. It is based on fully digesting and absorbing the core concepts and advantages of lean manufacturing of world-class car companies such as Honda and Toyota. Guangzhou Automobile Passenger Vehicle has established the production mode of Guangzhou Automobile, which guarantees the first-class product quality while breaking through the bottleneck of production capacity.
The cooperation between the two parties is sublimated and a new era
In the face of the opening of the auto industry joint venture stocks, Zeng Qinghong pointed out that the auto industry joint venture stocks are more general than the liberalization. As long as the Chinese auto companies and partners trust each other, respect each other and achieve complementary advantages, the joint venture will have continuity. A beautiful tomorrow for development.
Guangzhou Automobile and Honda jointly opened a new journey of Guangben dream
At present, Guangzhou Automobile Group's vehicle business has formed a self-owned brand business, a Japanese joint venture, and a joint venture between Europe and the United States. In the past 20 years, despite the twists and turns in the automotive market environment, GAC and Honda partners have always trusted each other. Together to meet the challenges, to tide over the difficulties. The equalization of the brand logos of the shareholders of Guangqi Honda reflects the equality, mutual benefit and win-win cooperation. With the development of China's economy, the shareholders of the joint ventures believe in mutual cooperation and win-win cooperation. Entering the new stage, we will continue to support and continue to invest in the follow-up development of the joint venture.
'Reviewing the past, we are proud of the achievements; looking forward to the future, we feel a long way to go.' Zeng Qinghong said that in the past two decades, with Guangzhou Automobile Honda as the starting point, Guangzhou Automobile Group has created a successful example of joint venture cooperation in China's automobile industry, for Guangzhou. Even the development of China's automobile industry has made outstanding contributions. In the future, Guangzhou Automobile Group will continue to focus on quality and efficiency, adhere to independent innovation and joint venture and cooperation, and realize the transformation from manufacturing to creation, from speed to quality, from product to brand. Transformation, by promoting quality change, efficiency change, dynamic change, contributing to the realization of 'four in the forefront' in Guangdong, and continuously creating value for the beautiful mobile life of mankind.