In the context of the increasingly saturated smartphone market and the increasingly fierce competition in the industry, black sharks, red devils and other game phones are like a black horse. With powerful performance, high-quality experience and cool design, they have captured many gamers. Heart, successfully killing a bloody road.
On the day of 618, the black shark mobile phone, which is the representative product of the game mobile phone, has a record of 50 million sales, and is divided into male users. Young people love mobile phone brands NO.1, NO.2, and win the game. The first mid-year war of the mobile phone category.
As early as the black shark mobile phone initial booking stage, the number of appointments was as high as 450,000. The spot prepared on the first day of the launch was sold out within 18s. The red-hot mobile phone that was released later was also unwilling to show weakness. On the day of the launch event, it was realized. 37 seconds to break the new record of Wantai.
Judging from various facts, the emergence of game mobile phones is undoubtedly a very successful judgment and test of the market.
Reverse custom forward-looking layout Jingdong became the biggest driving force for the birth of game mobile phones
The birth of black sharks, red devils and other game phones is not from the sky. Behind it is Jingdong's precise pulse of user demand and the successful prediction of the market.
As early as the PC era, Jingdong had teamed up with Lenovo, Asus, Razer, Microsoft, NVIDIA, Intel, Tencent and other global game industry top manufacturers to jointly launch the JD Game+ strategy, set up the China Game Industry Alliance, and successfully developed the game notebook segment. Field. Currently, the game book has become the most dynamic product in the PC field.
With the successful experience in the PC field, coupled with Jingdong's close contact with consumers, Jingdong has a strong demand for game phones from consumer reviews and user big data. So, in the industry, they are taking pictures of mobile phones. When the full screen mobile phone, Jingdong began to work with manufacturers to layout game phones.
On the one hand, Jingdong took the lead in uniting mobile phone manufacturers, game makers, chip makers and technology providers to establish a game mobile phone industry alliance, and officially released a white paper on game mobile phone standards in October last year, redefining the new category of game phones, for game phones. Release laid the foundation.
On the other hand, Jingdong also actively aggregates the resources of various industries, empowers the industry, and achieves multi-win. It is reported that in order to further promote the development of game mobile phones, Jingdong also joined the Institute of Information and Communication-Teil Labs, taking the lead in setting up the industry first. In the game mobile phone evaluation system, the two parties will work together to make the game mobile phone a group standard. For the comprehensive performance and experience of the game mobile phone, Jingdong will establish a dedicated evaluation system, develop a professional performance index, and issue the game mobile phone authority certification.
With these beddings, Jingdong began to reverse-customize to the manufacturer C2B, so the black shark, the red devil turned out.
For example, in the design and development of the black shark, Jingdong has been deeply involved. The black shark uses the big data of Jingdong as a reference to develop the first e-sports game mobile phone product in China that meets the market demand. It will reach the mainstream flagship level in 2018, and increase the customization of one-button game mode for mobile game users to enhance the experience of mobile game players.
Black Shark mobile phone has a large screen of 18:9, 5.99 inches, equipped with the top Snapdragon 845 chip and 8G big memory, and also built-in Pixelworks independent image processing chip, to meet the game player's smooth and delicate mobile phone screen, running It doesn't get stuck, it lasts for a long time, and the pain point of heat dissipation.
Jingdong insiders told the author that in addition to the reverse customization support of big data, Jingdong also created an efficient and intelligent brand official mall for the black shark. Through the open component API interface, Jingdong and Black Shark share their own inventory, one-stop brand The series of self-operated e-commerce capabilities (payment, warehousing, distribution, customer service, after-sales, etc.), allowing consumers to enjoy a high-quality self-service experience in all purchase channels.
Renewing the pulse user game mobile phone becomes a new growth point in the industry
It is undoubtedly a powerful temptation for players to deeply cultivate the demand for mobile phones. It is also the most powerful force to stimulate users to change machines.
Chen Ting, president of Jingdong Communication Division, has been very optimistic about game mobile phones very early. She believes that black sharks rely on the millet supply chain and the first true game mobile phone aura, mobile phone sales are reasonable, and the red magic game mobile phone The sale of 37 seconds to break the new record of Wantai, also verified Chen Ting's accurate judgment of the game phone outlet.
Sun Yanxi, dean of the First Mobile Phone Research Institute, said, 'Can the game mobile phone truly become a key point in a market segment, probably in June and July, if you miss this point, I believe that the market incubation period will spread. By the end of 2018. 'He believes that the emergence of game phones is inseparable from the current crowd of people who have changed into 85. After the 85s, both men and women have basic computer game hobbies. Now, "Glory of the King", "Yin and Yang" "The teacher" and other games are hot, directly driving the phone hardware to the computer.
Sun Yanxi believes that to some extent, if the game mobile phone is operating properly, the market segment of 10 million to 20 million vehicles is foreseeable. He said that the game mobile phone is somewhat similar to the current game computer market, but in general it is only a mobile phone. A test operation by the manufacturer, the market needs to be jointly cultivated and promoted.
Undoubtedly, BOE is becoming the biggest driving force for the outbreak of game mobile phones in the face of the cultivation and promotion of the market.
In order to better cultivate the game mobile phone market, Jingdong will also promote the supply chain, mobile IP, events, marketing and other resources and mobile phone deep integration this year, work together with partners to create a mobile game ecology, and build up potential energy for the further development of the game mobile phone market. .
As an e-commerce platform, JD.com is not only interested in sales channels, but also hopes to build a brand service provider integrating R&D, production, sales and marketing to achieve a win-win situation with brand manufacturers.
It is not difficult to find out the Jingdong's layout in the smart phone industry in recent years. The role of Jingdong can be seen everywhere. Yan Xiaobing, senior vice president of Jingdong Group and president of Jingdong Mall Electronic Entertainment Group, believes that the online and offline integration of the era of unbounded retail, Jingdong as Technology-driven retail infrastructure providers are fully empowering partners to bring together people in the mobile phone industry to transform the future of the industry.
At the same time, in addition to the black shark, the hammer, one plus, glory, millet and other brands also have deep and close cooperation with JD. Jingdong is helping these brands to achieve sales, sales and brand growth. For example, in the past year, the average monthly sales growth of hammer mobile phones exceeded 800% on average.
In the future, I believe that JD.com can play an increasingly important role in the smart phone industry, open up the boundaries between consumers and manufacturers, and become a bridge between users and manufacturers. On the one hand, let manufacturers continue to grow in the Red Sea. Allow users to buy more and more desirable products.
