In the Jingdong 618 shopping festival in 2018, if you say that the mobile phone brand has the biggest revenue, the glory is undoubtedly a singularity. In recent years, in the mobile phone field, the battle of Mi Yao every year is also the most popular topic of the Jingdong platform. During the entire 618 period this year, Glory won not only won the championship in the total sales category of mobile phones, but it is also worth mentioning that on the day of June 11th, Jingdong Mobile’s “Glory Brand Day”, Glory won the list and sales volume. Champion, and the newly-launched glory Play on the 618-opening day became the most popular mobile phone for consumers. From the product level, during the 618 period, glory mobile phone occupied six seats in the top ten mobile phone sales, which is quite amazing. And glory products are more evenly distributed in various price segments, whether it is high-end glory 10, glory Play or entry-level glory play 7C, glory play 7 and so on are deeply loved by consumers.
It is undeniable that glory itself has sufficient influence in the field of mobile phones. With its superior products and solid quality, it has a high reputation among the user community. In the past two years, the glory of new products has added many bright features. , attracting the favor of a wider user community.
Years of cooperation make glory Jingdong tacit
Mentioning the bright performance of this 618 period, it should be said that it is inseparable from the cooperation with Jingdong for many years. Since the brand independence, glory has maintained close cooperation with Jingdong, and the breadth and depth of cooperation has been continuously improved. In March 2017, Glory signed a strategic cooperation agreement with JD. The two parties agreed to sell 12 million glory mobile phones on the Jingdong platform in 2017, and will further cooperate in marketing cooperation and channel expansion in the future.
On the other hand, glory has always maintained a high degree of attention to the sales of the Jingdong platform. On the day of Jingdong 618's opening, glory sales and service minister Ni Jiayue visited Jingdong and cheered for the glory in the Jingdong 618 combat intelligence room. In recent years, there have been a number of glory mobile phones have chosen to do an exclusive start in Jingdong, and achieved a good sales performance, enough to see the strength of Jingdong in the channel, supply chain, etc. According to Ni Jiayue's summary after 618 Glory mobile phone sales in this year's 618 has doubled last year, the volume of stocking is huge, but also relying on overseas purchases to increase the volume. Even so, during the 618 period, glory also encountered a total sale, this speed is absolutely It is a horror.
As the leader of the global 3C market, JD.com has more than 250 million users through more than ten years of accumulation. It is the platform of choice for people to purchase 3C products, and during the 618, 11.11 and other major promotion periods, JD.com is the most concerned by users. E-commerce platform. In terms of development speed, JD has a compound annual growth rate of 150%, and has unique advantages in logistics, supply chain, marketing, big data and finance, and under the strategy of unbounded retail, Jingdong It also opened up the omni-channel on the offline line, helping partners to reach more target user groups and further expand market coverage.
Since there is a huge sales volume, Jingdong's analysis of user feedback is also extremely accurate. For manufacturers, only early insight into the trend can be early layout, and the real win is at the starting line. Therefore, the glory is also regularly opened every month with Jingdong. The meeting will be held to understand the sales status of the products, user feedback and other information. With an in-depth understanding of the users, there is no doubt that the product update and pricing of glory are greatly helpful. It should be said that the cooperation between Jingdong and Glory is exactly once. Benchmarking 'strong combination'. The deep cooperation between the two parties also allows glory to cover more users and better launch products that users need.
