When I mention a mobile phone, many people will think of the description of 'flowering outside the wall', but I have experienced this 618. I believe everyone has realized that one plus is definitely not just outside the wall, in China. The market has also had outstanding performance. With the horrific growth of 'sales growth of more than 25 times year-on-year', the company has become the darkest horse in the growth of Jingdong mobile phone in this 618, and has climbed the sales of Jingdong mobile phone brand. No.1 of the year-on-year growth list, in the 'One Plus Brand Day', won the second place in the new product list with the new product plus 6 and dominated the price segment of 3000-3999.
Behind the excellent data, there is a plus 6 self-improvement quality, but also the limelight of Jingdong 618. Thanks to the cooperation with Jingdong, the Jiajia brand has maintained rapid growth in the domestic market in recent years and won More user recognition.
Different from other mobile phone brands, since its inception, one plus has been insisting on the restraint of the number of products, 'not will become' the brand's Slogan, and each year a flagship machine will make each product of one plus more fully Time to prepare, is also attractive to consumers in terms of product characteristics. It is reported that at present, one plus mobile phone has covered 32 overseas countries and regions, and there are also good sales in overseas sales, even on the total amount. More domestic. Of course, as a native Chinese brand, one plus nature will not be satisfied with overseas success, in the domestic market, it also has its own ideas.
Since the first product was officially listed, the cooperation between Jiajia and Jingdong was officially launched, and the development has been in its fifth year. In 2016, benefiting from the strong support of Jingdong, one plus became the growth rate during 2016 618. One of the fastest brands, the annual sales volume has doubled compared with 2015. Jingdong's exclusive underwriting strategy has also made the cooperation between Jingjia and Jingdong more closely, and thus ushered in the current 25-fold growth.
The current consumption upgrade has already called for the pursuit of price-performance and neglect of quality in the past, and it also affects each user's purchase decision. The user's pursuit is extremely important for the brand side. Plus one plus mobile phone has always advocated the quality strategy, so In each product, a large amount of user feedback is required to gradually improve the follow-up products. As a leader in the 3C market, Jingdong has a great resource advantage. In the cooperation between the two parties, the two parties work together to create pre-sales and after-sales. The closed loop can bring true and reliable user feedback to one plus, so that it can be reverse customized for the user's needs, injecting more possibilities into a good gene.
Through Jingdong's big data analysis, one plus the main users are young, highly educated people in first- and second-tier cities. These people have high demand for high-end mobile phones, and also value the main hardware indicators such as processor and memory. To meet the needs of this group of people, one plus mobile phone has always pursued the ultimate in the product side, so not only the sales volume has been soaring, but also the user's reputation has an excellent performance, such as the recently listed one plus 6 so far in Jingdong Mall. It has reached 99%.
As a unicorn in the field of e-commerce, especially the leader of 3C consumption, JD.com has a leading position in resources, platform and service concept, and is extremely attractive to all major brands. In the cooperation, Jingdong has always brought great help to the latter, and it is the birth of one plus one boutique mobile phone. I believe that in the future, with the further deepening of Jingdong-Canada cooperation, one plus will gain more Domestic users, the brand will truly be 'sea memory confidant, the end of the world.'
