Recently, the World Brand Lab released the analysis report of “China's 500 Most Valuable Brands” in 2018. The “Hengtong Optoelectronics” brand of Hengtong Group won the list with a brand value of 24.769 billion yuan.
The World Brand Lab is recognized as one of the three major brand value assessment agencies in the world. Headquartered in New York, USA, winner of the 1999 Nobel Prize in Economics, Professor Robert Mundell of Columbia University, USA, and experts and consultants from Harvard University , Yale University, Massachusetts Institute of Technology, Oxford University, Cambridge University and other world-class universities. The 'China's 500 Most Valuable Brands' list has been published for 15 consecutive years since 2004, and is currently the most authoritative in the field of Chinese brand research. One of the most influential awards.
It is understood that in this annual report based on financial data, brand strength and consumer behavior analysis, Hengtong continues to be ranked in China's 500 most valuable brand list, achieving the brand value of rising year after year.
As a leading manufacturer and network service provider in China's fiber optic network and power grid industry, Hengtong unswervingly adopts brand strategy as the leading strategy for leading the development of enterprises. At the beginning of its establishment, it registered the trademark of “Hengtong Optoelectronics”. Formulated the corporate vision of 'Building a world-renowned brand and achieving an internationally outstanding enterprise'. Over the past 20 years, the brand value of Hengtong has been continuously improved. It has won the honor of China's well-known trademarks, China's famous brand products, and the most valuable brand of China's communications industry. China's 500 most valuable brands.
In recent years, around the overall development strategy of the company, Hengtong has proposed the brand's 'three major changes' goal (the domestic brand has changed to an international brand, the industry brand has changed to a public brand, and the popularity has changed to a reputation), and the three-tier brand management of the group, industry and products has been established. Structure, establish the corresponding parent-child brand management strategy; around the internationalization strategy, it has registered over 100 international trademarks overseas, cooperated with overseas industry mergers and acquisitions, and established the global multi-brand management system of Hengtong, and continuously expanded the global influence of Hengtong brand.