Operator World Network: Ziguang Zhanrui has released a new brand before. What is the company's new development direction and product line layout?
Zhou Weifang: On June 13th, we released a brand new brand identity and definition, which marked the official completion of the integration of the two high-tech enterprises of Spreadtrum and RADICO, which achieved the full upgrade of the brand, the company's development direction and The layout also has a new plan.
In the strategic direction, we have proposed a more strategic corporate positioning: To become one of the world's top chip design companies, we will achieve this goal through development, catching up, and crossing these three stages. At the same time, give full play to 'independent innovation. +International cooperation's two-wheel drive, to achieve China's core industry confidence, technical confidence and brand confidence.
In terms of product layout, after the integration of the resources and products of the two companies, Ziguang Zhanrui has realized the multi-dimensional layout from the mobile phone chip to the pan-chip field, becoming the largest pan-chip provider in China. In the future, we will continue to work on R&D. The high-tech mobile communication terminal chip, while grasping the opportunities of 5G and AI era, actively deploying the Internet of Things, artificial intelligence, security communication and other fields. So in general, our strategy on the product is 'simplified low-end, steadily entering High-end, 5G changes the pattern'.
Operator World Network: We understand that Ziguang Zhanrui is currently the world's third largest mobile phone baseband chip design company. What is the current development in overseas markets? Which market is the biggest highlight?
Zhou Weifang: For Ziguang Zhanrui, it is committed to becoming one of the world's top chip design companies. The global market layout is particularly important in this process. In the past two years, with the gradual saturation of the Chinese mobile phone market, the Indian mobile phone market is becoming the next blue ocean. Ziguang Zhanrui has always attached great importance to the Indian market. On June 20th last week, we successfully held the first Ziguang Zhan Rui India Eco-Partners Conference in New Delhi, India. The mainstream Indian operators and several major mobile phone manufacturers participated in this conference.
In fact, Ziguang Zhanrui has entered the Indian market since 2009. It has been rooted in India for nearly ten years and has established a good relationship with local operators, terminal manufacturers and local governments. Almost all local brands in India use Our chip products, including the major mobile phone manufacturers mentioned above, Micromax, Lava, Intex, etc., as well as Reliance Jio, Airtel and other major operators, as well as Chinese brands including voice, Lephone and so on.
At present, Ziguang Zhanrui has become India's number one mobile phone chip manufacturer, occupying 40% market share. Especially in the 4G field, Ziguang Zhanrui has designed a differentiation that truly meets the characteristics of local users according to the needs of localized users. Products. From a general perspective, India is transforming from manufacturing in India to digital India. We also hope to strengthen cooperation with Indian partners through comprehensive industry ecological construction to achieve mutual benefit and win-win results.
In addition to the Indian market, we have also entered the Americas, Asia, Australia and Africa, and have cooperated with local operators and brands. Our goal is to build a more global enterprise, rooted in Shanghai, based in China, Look at the world.
Operator World Network: In addition to international cooperation, you just mentioned that independent innovation is also the core driving force. May I ask Ziguang Zhanrui's efforts and achievements in independent research and development?
Zhou Weifang: Independent research and development has always been adhered to by Ziguang Zhanrui. We have 4,500 employees and 90% of them are R&D. At present, there are more than 3,500 domestic and foreign patents applied for, and they have won the National Science and Technology Progress Award five times. 1 special prize, 2 first prizes, 1 second prize.
It is particularly worth mentioning that this year, Ziguang Zhanrui launched the first LTE mobile phone chip platform SC9850KH with the key technology of independent general-purpose CPU in China. It became the only company in China that has the key technology of independent general-purpose CPU after Qualcomm and Apple. The security at the chip level is controllable and independent, which lays the foundation for the development of independent innovation technology.
On June 20th, we also released a heavy product in India - the new generation LTE chip platform SC9832E. With innovative chip design technology, the Ziguang Zhan Rui SC9832E has higher integration, better performance, excellent endurance and Lower power consumption. This product is aimed at the global mainstream market and is the preferred solution for 4G popular smartphones.
Operator World Network: 5G is the hotspot of MWCS this year. What preparations have been made for Ziguang Zhan Rui in 5G R&D? What is the future 5G product R&D roadmap?
Zhou Weifang: The future is the era of 5G. At the MWC Shanghai exhibition, 5G can be said to be the most interesting topic. If China is a chaser in the 2G to 4G era, we can be the leader in the 5G era. February 2018 We officially launched the '5G chip global leading strategy', and successively reached strategic cooperation with China Mobile, Intel, Huawei, Keysight, Rohde & Schwarz and other partners to build China's 5G high-end chips and become the global leading brand of 5G chips. one.
At present, in the key 5G technology research and development, Ziguang Zhanrui has been in the leading position in China. It has already completed the second phase of technical verification and the development of 5G prototype. At this exhibition, we also exhibited the Ziguang Zhanrui 5G terminal. The prototype platform Pilot V2 attracted a lot of attention. At the same time, on June 27th, China Mobile, Sprint and other operators joined 22 global industry terminal industry chain partners to jointly launch the 'GTI 5G Universal Modules Program at the GTI International Industry Summit. (GTI 5G S-Module Initiative)', Ziguang Zhanrui joined as the first member.
In the following work, we will cooperate with a number of equipment manufacturers to actively promote the third-stage technical verification and carry out technical research and development based on 3GPP R15 specifications. Ziguang Zhanrui plans to launch the first 5G chip in 2018, commercial in the second half of 2019. The first 5G mobile phone platform will be introduced to the market in parallel with the deployment of 5G mobile networks.
Operator World Network: At the exhibition today, what chips and terminal products will be brought in, can you introduce them?
Zhou Weifang: As an exhibitor of MWCshanghai, this time we exhibited the leading products and solutions in 5G, mobile communication, Internet of Things and other fields.
On the mobile communication chip display, there are a variety of chips - Ziguang Zhan Rui SC9850, SC9832E, SC9863A, etc. These chipsets with different characteristics are applied to the car rearview mirror, Lenovo K320t mobile phone, Baidu translator, China Mobile A5 Mobile phones, IntexElyt Dual phones, Nokia 3310 4G mobile phones and other types of terminal products.
In terms of IoT chips, the Fire Rabbit Intelligent Early Childhood Education Machine on the site used the chip solution of Ziguang Zhanrui 5981C+5856QE32, which can realize online artificial intelligence speech recognition, communicate with children, and view weather information in real time. Local information such as life information is a popular smart product.
In addition, the site also showed the purple light sharp RDA5981, which can support the on-demand voice recognition of audio resources such as Baidu music, Himalayan, 蜻蜓FM, Bevaer song, etc., providing a high-performance solution for smart home.