1. Is the folding screen still far away? There are 4 folding screen phones developed by BOE and mobile phone manufacturers;
According to a Microsoft internal mail disclosed by foreign media The Verge, Microsoft is developing a collapsible mobile device.
Although it is not certain whether this collapsible mobile device is a rumored Andromeda or Surface Phone, in fact, many mobile phone manufacturers have begun to focus on the folding screen mobile phone.
It is reported that in order to make the screen of the mobile phone bigger and more dazzling, domestic and foreign mobile phone manufacturers can be said to be painstaking. After the full screen has entered the market, many manufacturers have begun to focus on the development of collapsible smart phones. Among them, Samsung is the earliest mobile phone manufacturer. , ZTE, LG, Apple, Xiaomi and Huawei are closely following.
Since 2013, Samsung has started the development of foldable screen phones. At that time, Samsung expected a foldable, flexible mobile phone to be available in 2015, but when Samsung announced the new road map of Project Valley again in 2015, it said In the development process of the foldable screen, technically encountered obstacles, the project's first smart machine Galaxy X has to wait. Until recently, Samsung's Samsung Display department confirmed that the foldable screen technology will wait until 2019. mature.
ZTE launched a folding mobile phone Axon M last year, by connecting two 5.2-inch 1080P screens together.
In addition, Apple, OPPO and vivo and other mobile phone manufacturers have successively have collapsible related patent exposure.
2. Major patents for large manufacturers The first foldable OLED mobile phone is expected to be available this year;
In the flexible AMOLED display market, curved display has taken the lead in mass production. This year, it is expected to see the first foldable OLED mobile phone. In addition to Samsung Electronics and BOE continue to work in this field, mobile phone manufacturer Motorola (Motorola) has recently released the relevant patents.
As early as 2013, Samsung Electronics demonstrated flexible and foldable smart phone screens, and curved OLED displays have already been mass-produced. Although many manufacturers have already demonstrated foldable OLED display technology, they have not seen Terminal mobile phone brand mass production plan. However, with the flexible flexible AMOLED display screen quickly introduced into the high-end mobile phone market, the innovative appearance of curved display helps to increase the profit of the product. Therefore, panel manufacturers provide The willingness to differentiate products is also increasing. Xie Qinyi, general manager of IHS Display Research, pointed out that the current batch of smart phones with foldable AMOLED screens is expected to be launched by the end of 2018.
The foldable display can be folded 180 degrees and has many different folding patterns, such as G- or Z-shaped two-dimensional folding. However, how the folding does not damage the internal components, and how to avoid creases and deformations will It is a big technical challenge. Motorola was granted the US Patent and Trademark Office patent on June 14, 2018, and it is called "Method to Recover Permanent Set in A Foldable Display". An important patent that allows OLEDs to bend frequently. It can be seen that Motorola is trying to build a more durable foldable smartphone.
On the other hand, China BOE has also developed a 7.56-inch 2048x1536 ppi foldable AMOLED display sample with a bending radius of 5mm and can be bent 100,000 times without breaking. BOE is expected to supply Huawei for this year. At the same time, AUO has also developed a 5-inch 1280x720 ppi AMOLED display that can be bent in both directions, with a bending radius of 4mm and can bend more than 1.5 million times.
At present, the smart phone brand attaches great importance to the expansion of the screen size and proportion, hoping to provide the largest size screen of the mobile phone. The foldable display will probably combine the portable features of the smart phone and the large screen advantage of the tablet computer. However, due to The production process of this technology is very complicated, so the price may be too high, which is a major consideration when consumers buy. New Electronics
3. Due to the slogan '掐架', the United States claims 4.9 million to Gree;
Gree's two giants once again went to court. Recently, the US air conditioner sued the old rival Gree in the sale of air conditioners in Foshan City, Guangdong Province, and asked Gree to stop using the slogan 'has a sense of coolness and no wind'. The economic loss of 4.8 million yuan and related reasonable expenses of 100,000 yuan, and in the Gree official website and the "Legal Daily" and other media public apology. As the two sides do not agree to the court mediation, the court will decide the day of the case.
Midea’s company claims that since 2015, it has spent huge sums of money through television, newspapers, radio and other media to publicize the company’s comfortable star series air conditioners with 'cool and windless' technology, and to make it cool. The sense of the wind' has become an unregistered trademark in the form of advertising, which serves to identify the identity different from other air-conditioner brands. Gree knows that its air-conditioning products do not have the technology and function of 'cool feeling and no wind', but they enjoy the beauty of the company. The highly-recognized slogan promotes its products and gains a competitive advantage that should not be attributed to it.
To this end, the United States asked Gree to immediately stop using the 'cool sense of no wind' slogan, compensation for economic losses of 4.9 million yuan, and in the Gree official website and "Legal Daily" and other media public apology.
Gree said that the air conditioners involved in Gree are only sold online in Jingdong Mall. Jingdong's shopping process determines that consumers will not confuse the brand during the shopping process. In addition, Gree also said, 'Gree does not need to resort to any domestic or foreign Any commodity of a large and small home appliance company does not need to implement any confusing behavior that can lead to misunderstanding of other people's goods or specific connections with others, to enhance the strong competitiveness of Gree's own products.
Gree believes that the air-conditioning 'no wind' effect is not the first of the US companies. This function and the 'no wind' propaganda word are now one of the popular promotional contents of the home appliance air-conditioning industry at home and abroad.
For the United States, Gree air-conditioning does not have the theory of 'cool and wind-free' technology and function. Gree said that after testing by Gree, the air conditioner has no wind-sensing effect detection, and Gree is as good as or better than the United States. Comfort Star Series, Midea Company claims that Gree is not cool and has no wind effect. There is no factual basis.
In fact, the dispute between Gree and the United States has been constant. In June 2017, Gree sued the US-known 'Refrigeration King' series of air conditioners for infringement of their patent rights, claiming compensation for economic losses of 50 million yuan. Suzhou and Guangzhou filed three patent infringement lawsuits against Gree Air Conditioning, and the total amount of litigation claims was nearly 40 million yuan. As of now, the cases filed by both parties have been accepted but not yet pronounced. Blue Whale Finance
4. Intellectual property to do 'body armor' to win the future of artificial intelligence;
According to foreign media reports recently, Uber applied for a very interesting artificial intelligence patent: through machine learning technology to determine whether the passengers who use the APP car are drunk, and then customize the bus service, such as the drunk passenger service The trained driver went to pick up the shuttle.
The product has not been released, the patent is first. In the technical market, there is no intellectual property to do 'protective armor'. Nothing can be done, especially in the field of artificial intelligence that is increasingly fierce in competition. Want to win the AI tomorrow? Have a quick look at the hands A few intellectual property chips.
Rich in intellectual property in the AI field
From the technical point of view, the intellectual property contained in the field of artificial intelligence can be divided into three categories according to the industry. 'Liu Hanlun, general manager of the Beijing Artificial Intelligence Patent Industry Innovation Center, said in an interview with the Science and Technology Daily.
Liu Hanlun told reporters that the first category belongs to the basic layer, which is the intellectual property contained in the underlying technology of artificial intelligence. This kind of intellectual property covers hardware and software, such as chips, algorithms, sensing technology and other basic technologies.
The second layer belongs to the technical layer. This kind of intellectual property covers artificial intelligence technology such as image recognition and speech recognition that are integrated after the basic layer technology is integrated.
The third layer belongs to the application layer. This kind of intellectual property coverage mainly applies artificial intelligence technology to specific industries or scenarios, such as autopilot, companion robot, medical image recognition and so on.
'Artificial intelligence companies must carry out intellectual property layout, starting from many aspects.' Liu Hanlun introduced, for example, from the technical point of view can apply for invention patents or utility model patents, software can consider copyright, apply for appearance patents for product design, and at the same time Trademarks are also protected by law after registration.
Leonel Ravinur, a partner of Finnegan Law Firm, once introduced the lecture at the China Intellectual Property Training Center. Today, the importance of appearance patents is becoming more and more important, but companies in the field of artificial intelligence and other technologies often attach importance to Technology applies for invention patents, but ignores the appearance patents of protection technology products. In fact, a small drone can apply for dozens or even hundreds of appearance patents.
Another easily overlooked form of protection is trade secrets. Liu Hanlun said that trade secrets require companies to have a set of regulations to protect technical and business information related to the economic interests of enterprises. When business secrets are violated, legal means can be used to demand violations. People stop infringement and bear legal responsibility.
The number of patents is the first, the overall layout is weak.
In the past few years, the field of artificial intelligence in China has been very hot. In the early years, artificial intelligence companies that started in the spring ushered in the spring. New artificial intelligence startups have sprung up, and Internet companies such as BAT have begun to compete for artificial intelligence business.
From the perspective of intellectual property, the number of domestic artificial intelligence patent applications is also very gratifying.
According to the "2018 Artificial Intelligence Industry Innovation Intelligence White Paper" statistics, the current global artificial intelligence patent applications are concentrated in China, the United States, and Japan. The number of patent applications is: 99264, 48,870, and 31,158 (including invention and utility model patents). The number of artificial intelligence patents applied for in China is properly ranked first.
'But domestic artificial intelligence companies are still weak overall in the layout of intellectual property rights.' Liu Hanlun said.
Liu Hanlun told the Science and Technology Daily reporter that although the number of artificial intelligence patents applied by Chinese institutions or enterprises is already leading, from the three levels of the basic layer, the technical layer and the application layer of artificial intelligence intellectual property, China’s artificial intelligence patents are mainly Focused on the application layer, a few are located in the technical layer, the basic layer patent is rare.
This aspect is due to the fact that compared with developed countries and regions such as Europe and the United States, the domestic start-up in the field of artificial intelligence is relatively late, and the core patents are relatively small. On the other hand, domestic artificial intelligence enterprises are more inclined to develop artificial intelligence applications. Patent applications are naturally tilted towards the application layer.
'Domestic companies tend to pay more attention to the domestic market at the beginning, and it is easy to ignore the intellectual property layout in the international market.' According to Liu Hanlun, more than 90% of the patents of many domestic artificial intelligence companies are concentrated in China, if the products of the enterprise are only for the domestic market. The problem is not big. Once you want to go abroad, you will face very big intellectual property risks.
For example, Liu Hanlun said that a well-known Internet company in China has been leaning toward artificial intelligence in recent years. Although the company is about to enter the IPO stage, it has not announced that it will enter the US market. One of the important reasons is the layout of intellectual property. Insufficient accumulation, once entering the United States, will face serious intellectual property risks.
Should build a three-dimensional intellectual property map
In Liu Hanlun's view, the layout of artificial intelligence companies in intellectual property can reflect the attitude of enterprises towards intellectual property. In these respects, there are some good "model" enterprises at home and abroad worth learning.
For example, IBM applied for 8088 patents in 2016, of which more than 2,700 patents are related to artificial intelligence and cognitive computing. Intel has recently paid more and more attention to artificial intelligence chips, and the intellectual property layout of artificial intelligence chips is relatively complete.
There are also some well-established companies in China. Liu Hanlun said that a domestic startup in the field of robotics attaches great importance to the layout of intellectual property, not only applying for many patents in China, but also tightening the layout in foreign markets. Home companies are also very concerned about the trend of other patents in the field of artificial intelligence, researching the relationship between other patents and their own patents, and so on.
'In the early stage of intellectual property investment, although it will generate certain costs, but in exchange for market competitiveness.' Liu Hanlun believes that artificial intelligence companies can not only concentrate on technology or product development, and should have a basic layout of intellectual property rights. Cognition. And this kind of cognition should not be just a matter of the corporate legal department. From the management of the company to the R&D staff, we should raise awareness.
In addition to maximizing the quality of intellectual property and paying attention to the layout of intellectual property in overseas markets, professionals remind domestic artificial intelligence companies to attach importance to the application of protection of trade secrets.
Yao Ke, a partner of Finnegan Law Firm, said in an interview with the Science and Technology Daily reporter that American artificial intelligence companies attach great importance to protecting their intellectual property rights in the form of trade secrets. For example, a technology has not publicly applied for patents because of the need for confidentiality. However, you can sign a contract with a partner to allow the other party to use the technology while keeping it secret.
What Yao Ke really observed in China is that the departure of technical staff often takes away the technical secrets of the company and even causes huge losses to the company. The reason is that the company has not signed the necessary agreement with the employees on trade secrets.
'This requires the company to establish a system specification on trade secrets as soon as possible, and enforce it within the enterprise. This will not be unprepared when it is infringed. ' Liu Hanlun said. Science and Technology Daily
5.VAR got into the lawsuit! Patenter: Stop using Claims 15 million Euros
FIFA has launched video assistant refereeing technology in this World Cup, referred to as VAR technology. However, according to the "Marca" report, a Spanish man has filed a lawsuit in court because he believes that FIFA VAR technology infringes his personal patent. .
The Spanish man named Francisco Lopez claimed that he submitted the idea to the Spanish Ministry of Education and Culture in September 1999 and named it: 21st Century Football: Future Referee Technique. Lopez The idea is to play video through a control center and communicate with the duty clerk in time.
Lopez said angrily: 'The technology used now is exactly the same as I thought in 1999! The equipment including the referee watching the replay on the spot is the same!'
Lopez is proposing to the Spanish Football Association and FIFA to suspend the use of VAR technology and demand compensation of 15 million euros. Lopez said: 'This technology should have benefited football games many years ago, I used to I didn't ask for anything, but now, I saw FIFA's selfish desires, they performed poorly and were too arrogant. I could solve this incident once I met and apologized.
I will claim 15 million Euros from FIFA and the annual usage fee is 3 million Euros. I already own a patent for this technology.
Sina Sports