China Household Electrical Appliances Association Meijian Electrical Professional Committee Founding Conference and Industry Development Summit Forum was held in Beijing yesterday (28th). The first special committee of China's Meijian (Chi) electrical appliance industry was formally announced. During the conference, Chinese household appliances The Association released the "2018 Meijian (Jizhi) Electrical Appliance Industry Research Report" (hereinafter referred to as the "Report"), which is also the first research report of China's Meijian (self-protection) electrical industry.
Rapid market growth, huge room for development
Benefiting from the improvement of China's economic development level and the pursuit of a better life for residents, electric razors, hair dryers, beauty instruments and other personal care and beauty and health appliances have ushered in rapid growth in China, especially in emerging categories such as electric toothbrushes. There has been an explosive growth.
According to the "Report", the current Meijian (single care) electrical appliances entered a period of rapid growth in China. In 2017, the retail sales of China's electric shavers, hair care appliances and electric toothbrushes reached 24% year-on-year, and the retail sales increased year-on-year. Up to 40%. Among them, the sales of electric shavers increased by 21% year-on-year, and the retail sales of hair care appliances increased by 49% year-on-year. The performance of electric toothbrushes was more eye-catching, and the retail sales grew by 92% year-on-year.
On-line market, due to its small size and light weight, the sales of Meijian (shen) appliances have shown a spurt growth. Jingdong appliance data shows that Jingdong platform's sales of electrical appliances have maintained rapid growth for three consecutive years, with an average annual growth rate. Up to 70%, US container sales in 2017 increased by more than 10 times compared with 2015. While the mainstream functional demand products are growing at a high speed, the fine classification products for different functional needs of consumers have sprung up.
Jiang Feng, chairman of the China Household Electrical Appliances Association, said that the future development of China's Meijian (Chi) electrical appliance market is huge, and it is expected that the future market of Meijian (shelter) industry will reach the scale of 100 billion yuan. The industry will also usher in the best period of development opportunities.
In fact, compared with developed markets such as Japan and the United States, the penetration rate of Meijian (Chi) appliances in China is still low, and there is huge room for market development. The Report shows that the 2016 Chinese family health care The number of households per household is 30, while the United States and Japan have 354 and 126 respectively.
Industry development faces many pain points. Need to guide and standardize
Although the overall market is developing rapidly and the potential for subsequent growth is huge, the Meijian (shelter) electrical industry is not a peaceful event.
Jiang Feng pointed out that during the booming period of the electrical appliance industry, Meijian also faced many problems, including the inconsistent industry names, imperfect standards, lack of consumer awareness, less industry communication, and insufficient industry data. Quality sampling failure rate is high.
Zhu Jun, secretary-general of the China Household Electrical Appliances Association, also said that at present, there are great differences between the companies in the electrical appliance industry, and the thresholds of some products are not high. There are bad competitions in the market, especially in the low-end market. A large number of cottage products and even products with quality defects require the joint efforts of government departments and the whole industry.
Jiang Feng said that in order to promote the healthy development of the industry, the China Household Electrical Appliances Association decided to set up a special committee for Meijian (Chi), and hopes to use this platform to make the health care industry grow healthier, orderly and rapid, and increase market attention. , together to make the cake bigger, this is also the original intention of holding this Meijian (a care) electrical industry development summit forum.