The Konka Group, which has not been confused for a long time, is now more and more fashionable. They are expanding from traditional home appliance enterprises to comprehensive enterprise groups. As a secondary enterprise of central enterprises, they are now advancing enterprise mix reform; keeping up with industry hotspots and starting to lay out semiconductor sectors. Zhou Bin, president of Konka Group, said that Konka’s strategic goal is to become a billion-dollar technology industry group.
'Kangjia Gongka used to be used as an ID card'
The 40th anniversary of reform and opening up, Konka accompanied the SAR in 38 years. If you count Konka's predecessor, Guangdong Guangming Overseas Chinese Electronic Industry Co., Ltd., then this company is the same age as Shenzhen Special Economic Zone.
Guangdong Guangming Overseas Chinese Electronic Industry Co., Ltd. was established at the end of 1979. It is the first Sino-foreign joint venture electronic enterprise after China's reform and opening up. It originally assumed the 'processing of materials' for an electronics company in Hong Kong. Although there are only a few dozen people in the workshop, the products are as many as 11 major categories, more than 100 products.
On May 21, 1980, Guangming Overseas Chinese Electronic Industry Co., Ltd. officially put into operation. In November of the same year, at the first meeting of the company's third board of directors, the company's product trademark was determined to be KONKA Konka, and the registered trademark pattern was 'KK'.
Industrial upgrading is part of Konka DNA. Liu Fengxi, deputy general manager of OCT Group and chairman of Konka Group, said: 'Kangjia is no longer a small workshop for processing.' From 1980 to 1990, Konka’s main products never During the processing period, the tape recorder was quickly replaced with color TV products, and joined the white electricity business and mobile phone business in the late 1990s, continuing to this day.
Chang Qiling is an old employee who has been employed by Konka Group for more than 20 years. He is currently the vice chairman of Konka Labor Union. Referring to the achievements of Konka after the reform and opening up, he raised his tone and said: 'After the reform and opening up, Konka was called Shenzhen. A business card, as a Konka employee is very proud, when our work card can be used as an ID card in the society, which is enough to illustrate the recognition of the company in Shenzhen.
From 1991 to 2000, it was regarded as the 'decade of the decision of Konka's stone' by Konka. In the meantime, Konka moved from Shenzhen to the whole country, Dongguan Konka, Anhui Konka, Mudanjiang Konka, Chongqing Konka, Shaanxi Konka, and Konka's A shares, B. Stocks are listed on the Shenzhen Stock Exchange at the same time, and OCT Group becomes a major shareholder. 'In the mid-1990s, dealers from all over the country took a sack of cash and stood at the door of the factory waiting for the goods. Our production line workers Implement a 24-hour shift. 'Chang Qi Ling recalls.
In 1999, Konka's color TV production exceeded 8 million units, and corporate revenue exceeded 10 billion yuan for the first time. This is Konka's first culmination.
Color TV business is no longer a major revenue
In the history of official development, Konka called 2001-2015 the 'exploration period'. In the meantime, Konka's financial performance was ups and downs, and personnel changes were more frequent.
On May 28, 2015, at the 2014 Annual Shareholders' Meeting of Konka, the case of the first small and medium-sized shareholders in the history of China's securities was launched. The four people representing the minority shareholders entered the Konka Board of Directors, while the major shareholder OCT Group owns The board of directors was relegated from the original 7 seats to 3 seats. In the end, with the president elected by some minority shareholders suspended, the chairman of the board of directors appointed by the major shareholder Liu Fengxi as the acting president, Konka's equity dispute officially ended.
Since then, Konka has reformed its employment mechanism and opened up its competition for the public in early 2017. A new '70s' team led by the new president Zhou Bin has been formed, and Konka's high-level personnel has achieved stability.
On November 30, 2017, Konka transferred 70% equity of Shenzhen Kangqiao Jiacheng Real Estate Investment Co., Ltd.; on September 26, 2017, Konka transferred 51% equity of Kunshan Konka Electronics Co., Ltd.; in August 2017, Konka announced that it will be located in Shanghai. The three-family property of No. 5, Lane 25, Huihe Road, Hongkou District, is listed on the property rights exchange. There is a public opinion that Konka is in the 'selling land for survival'.
Liu Fengxi, Chairman of the Board of Directors of Konka Group, said in an interview with the media in 2017: 'Kangjia is no longer just a color TV company. It will transform its investment holding platform and make a big investment business. The color TV business will be independently operated in a corporatized operation. 'This is also the Konka Group. Since then, the background of strategic transformation and upgrading has been announced.
According to the 2017 annual report of Konka A-share Shenkangjia A (000016), the company's revenue structure has undergone major changes. The revenue of the electronics industry has dropped from 84.57% in 2016 to 51.71%, and the proportion of supply chain management has surged from 11.42% in 2016. It was 43.72% in 2017, an increase of 489% year-on-year. According to the annual report, the supply chain management business is based on the supply chain of the company's existing products to carry out the supply chain trading business of IC components, LCD panels, metal raw materials and other products.
The change in the proportion of various business revenues in the 2017 annual report reflects that Konka is shifting to a platform company.
'Mixed change' should dare to 'lead the wolf into the room'
At present, there are China Unicom at the level of the central enterprise group, and three companies of Shanghai Bell and Hualu Group are mixed-ownership enterprises. The lower the level of sub-enterprise, the higher the degree of mixing. More than 90% of the sub-enterprise enterprises below level 4 have achieved mixing.
Konka’s major shareholder, the Central Enterprise OCT Group, has taken the lead in diversifying its shareholding structure and participating in the reform of state-owned assets. Since the beginning of last year, it has promoted mixed reforms. This year, it promoted the reform of its second-tier central enterprises. The OCT Group said that Konka’s mixed reforms should dare to 'lead the wolves into the room’. 4. Leveraging marketization has forced corporate mechanism innovation and business management reform.
Konka said: Konka Group, as a secondary enterprise of central enterprises, is completely feasible through big change and rectification. Konka is at the forefront of reform and opening up, and should even emancipate the mind. It should be boldly tried, boldly and boldly Change to a large scale, to enlarge the function of state-owned capital.
The idea of mixed reform given by OCT is started from the second and third-tier subsidiaries, 'willing to cut the meat, willing to share', and promote the classification.
According to Zhou Bin, Konka is now forming four business groups, which involve the “mixed change” of color TV business, white electricity business, mobile phone business, and new business sector from the beginning to adopt mixed ownership to design.
——The colorization of color TV business is the basis of mixed reform. 'Before Konka color TV has been the main body of Konka Group, but we have to promote the business mix, instead of promoting the mixed change of 000016, 000016 is already a public company. .. Zhou Bin said.
——The method of mixing and changing the white electricity business has not been determined. There are two reference models. One is to introduce strategic investors, the other is the relative divestiture of intellectual property rights, Konka holds heavy assets, and the employees set up the operating company to be responsible for daily operations. Employee stock ownership.
——The mobile phone business has been completed and mixed, Konka accounted for 51%, and the management team accounted for 49%.
Transformation Technology Innovation Platform Company
In the mid- and long-term development strategy plan released in May, Konka positioned itself as a “platform company driven by technology innovation.” According to the goal, Konka strives to complete the revenue target of 60 billion yuan at the end of the “13th Five-Year Plan”, and strive for it in 2022. Completed 100 billion yuan in revenue.
In order to reach the goal of 100 billion yuan revenue, on May 21, 2018, Konka announced at the 38th anniversary event that it will reconstruct the company's business structure and build a new four business clusters, further expanding the industrial map. The product business group's newly established environmental technology business unit and semiconductor technology business unit are the new business maps explored by its goal of completing 100 billion revenues. Zhou Bin said that Konka will use three to five years to build a first-class domestic market. The high-end brand of environmental protection operation and maintenance, and used to be among the top ten semiconductor companies in China in 5 to 10 years.
The outside world is quite surprised by Konka's choice, but the overall decline in home appliance manufacturing has made Konka a strategic transformation. In 2017, China's color TV retail sales reached 47.52 million units, down 6.6% year-on-year, the largest decline since 2003.
There is also 'small data' in 'Big Data' - in 2017, China's color TV production was 172.33 million units, an increase of only 1.6% over the previous year, but the output of smart TV was 109.31 million units, an increase of 6.9% over the previous year, accounting for the output of color TVs. The proportion is as high as 63.4%.
The increase in production of smart TVs means an increase in demand for electronic chips. This is a market opportunity. At the same time, Konka Group also has a mobile phone business.
Li Hongwei, vice president of Konka Group, said: 'Kangjia's demand for semiconductors is huge. In 2017, the amount of semiconductors purchased by the group is about 1 billion US dollars. In 2018, it will be close to 10 billion yuan. In the next 5 years, it will average 30% or more. Speed growth. This purchase volume means that Konka has the ability to digest semiconductors and understand the semiconductor industry.'