With the continuous change of AI artificial intelligence technology, people's lifestyle is being changed step by step. Smart home and home appliances are important representatives. As the main part of home decoration, the kitchen part is very important. But from the current point of view, Most of the consumers can choose to provide smart products with single products and small scenes. There are not many smart kitchen solutions available for selection. The Zhisheng brand that has strategic cooperation with Red Star Macalline is one of them. .
On June 30th, Zhizhi Integrated Smart Kitchen Flagship Store opened in the Red Star Meikailong Suzhou New District Shopping Center. This is the second flagship store opened by Zhizhi in Shanghai after the Shanghai area. After opening, the store will be Customers provide a one-stop integrated smart kitchen overall solution.
Long-sleeved dance, high starting point, leading smart kitchen
Although Zhisheng appears as a brand new brand, it can be said that it is a brand born with a 'golden key' and is born at the right time.
On the one hand, the entire smart home industry is currently at an important stage from the introduction period to the development period. Consumers' brand awareness of smart home products is not strong.
Recently, Strategy Analytics has also released a new research report that shows that consumers are increasingly choosing smart homes. By 2023, global demand for smart home devices will exceed that of smartphones. According to its "2018 Global Smart Home Market Forecast" report, the global smart home market reached US$84 billion in 2017, up 16% from 2016's US$72 billion, and is in the forecast period (2018-2023). The compound growth rate of the year is 10%. By 2023, the global smart home market will reach 155 billion US dollars. It can be seen that the future smart home market is full of opportunities for enterprises including Zhimin.
On the other hand, as the second seed enterprise of Tencent AI Accelerator, Zhiyu aims to push the smart home productization to a new level through cooperation with Tencent's open platform.
Through the development of smart home products, Zhisheng has focused on kitchen cleanliness and intelligence, through the integrated smart kitchen layout of smart integrated stoves, built-in steaming ovens, sink dishwashers, smart refrigerators, custom cabinets, let AI and users live Perfect integration, to provide users with the most quality smart home, redefine the concept of smart kitchen.
Mr. Zhong Zhifeng, CEO of Zhisheng Intelligent Technology Co., Ltd. said that the innovation cooperation consensus between Zhisheng and Tencent AI accelerator will bring true 'smart' changes to the smart home in terms of data, scene and industry. From the creation to the detonation process.
In addition, Zhong Zhifeng emphasized that if AI is a beautiful coat, the quality of the product is a stable internal. From the Foxconn management system to the CQC quality certification, all products of Zhisheng are subject to the quality control of China Quality Certification Center. .
'Zhizhi hopes to bring more convenient and intelligent living to more families.' Zhong Zhifeng said.
In addition, unlike most smart home brands that start from scratch, Chih-Hyun is standing on the shoulders of the giant star of the Red Star Macalline. Red Star Macalline will give full coverage from marketing, shop, activities, etc. Bearing support.
Mr. Lu Qingwen, Vice President of Red Star Macalline Business Consulting, said that Red Star Macalline is willing to work with Zhisheng to develop a smart home ecosystem in the smart home field. I believe that by complementing the advantages of Red Star Macalline, we can achieve a true win-win situation. situation.
Stars help the scene, the atmosphere is pushing to the climax
In order to create momentum for the opening activities, Zhisheng specially invited the famous singer to come to the show, and the crown was presented as the ambassador of this opening event, and many classic songs were performed enthusiastically.
After a while, they invited the fans to sing together on the same stage. After a while, they participated in the lucky draw to present gifts. The enthusiasm of the crown also ignited the atmosphere of the scene, cheering cheers continued, and at once brought the atmosphere to a climax.
In the interactive session, after having a deep understanding of Zhisheng integrated smart kitchen, Guanpin also shared its understanding of smart home. Guanpin expressed that he is also a smart home and cooking enthusiast, often cooking with his family, and A 'pain your responsibility', affectionate interpretation of the good life, interpretation of the love of the family will give the family a sense of a good kitchen.
The audience at the scene also resonated with the concept of life in the crown, and the response was enthusiastic. Now there is no shortage of driving for 1 hour, from Kunshan to Suzhou's crown fans.
'The choice of the crown is my choice.' The fan said. It coincided with the decoration at home. He was on the spot. Under the attraction of Zhimin’s smart products and opening activities, the audience went to the store to consult, no. Less customers decided to place an order on the spot. On the opening day, the first day sales of Suzhou flagship store reached 800,000 yuan.
The Zhisheng integrated smart kitchen Suzhou flagship store not only gained popularity on the opening day, but also gained results. But the Suzhou store is still only the beginning, for the Zhisheng brand is just the beginning, the future has farther goals and more More possibilities.
According to Zhong Zhifeng, in the future, Zhisheng will continue to develop and innovate in the field of AI technology, create more high-quality kitchen and home smart products, and detonate the latest trend of smart lifestyle.