Since the beginning of this year, due to the influence of real estate control policies, the smoke stove market has experienced a sluggish demand and a slowdown in growth. Even in May, during the spring season, the situation has not improved. Is the ring ratio, or year-on-year, the smoke stove market has shown a situation of falling amounts. It is foreseeable that the development of the entire smoke stove market this year will face severe challenges.

Hood: In May, the sales of hoods reached 190,374 units, down 16.27% from the previous month and down 20.67% year-on-year. In terms of retail sales, the retail sales reached 633,841,000 yuan, down 19.33% from the previous month and 17.22% from the same period last year.

From the analysis of the share of various hood brands in May, the brands with the top retail sales, Fangtai, Vantage and other brands have experienced different degrees of decline. The exception is the beauty, relying on the outstanding performance in the third and fourth-tier markets. The United States achieved a 1.55% and 1.58% quarter-on-quarter growth in both retail sales and retail sales.

Compared with the same period of last year, the above-mentioned leading camps showed different development states. Among them, the boss and the Vantage amount fell together, Fang Tai appeared in the proportion of retail sales growth, the proportion of retail sales fell, while the United States and Haier were In the anti-market, the amount has increased.

As for the cumulative statistics from January to May, the performance of leading camp brands is relatively more prominent, and most brands can maintain a certain growth. For example, the two retail sales of the boss accounted for 0.42% and 0.33%, respectively. 0.64% and -0.04%, Vantage also increased by 0.04% and 0.24%. Haier's growth was the fastest, with two retail sales accounting for 0.94% and 0.78% respectively.

During the month, the two main hood models were a bit worried. The European-style machine performed poorly. The two retail sales ratios fell by 1.85% and 1.10%, and the near-suction machines continued to grow. The two ratios increased by 1.06. % and 0.78%. From the year-on-year, and the cumulative statistics from January to May, the development momentum of near-suction machines is even stronger. Among them, compared with the same period of last year, the two ratios increased by 1.66% and 1.49%, the year-on-year growth of January-May was 1.59% and 1.71%.

From the perspective of different exhaust air volume products, the retail sales of products with exhaust air volume of ≥15.0m3/min declined during the month, but from the overall development trend, this type of product is still the best seller. The retail sales of products, especially those with an exhaust volume of ≥17.0m3/min, increased significantly. Compared with last year, the two retail sales increased by 4.24% and 3.35% respectively. From January to May, the proportion of retail sales was even higher. It was a year-on-year increase of 5.04% and 4.11%.

At the price level, in the middle of the month, due to factors such as market environment and brand promotion, the average price of domestic and foreign brands' hoods has dropped by a certain percentage, but compared with the same period of last year, prices have shown an upward trend. The average price of domestic brands rose by 4.46%, and foreign brands rose by 3.35%. In the cumulative statistics from January to May, the average price of domestic brands and foreign brands reached 3,317 yuan and 3,101 yuan respectively, up 5.67% and 4.34% year-on-year. Although the market development is not optimistic, under the wave of consumption upgrading, the direction of the development of the range hood has not changed.

Gas stoves: In May, the sales volume of gas stoves reached 187,443 units, down 16.43% from the previous month and down 20.25% from the same period of last year. In terms of retail sales, the retail sales reached 304,891 thousand yuan, down 19.39% from the previous month and down 16.17% year-on-year.

In terms of brand changes in the month, the basics and the development of the range hood were consistent. Except for the certain growth of the US, the bosses, Fangtai and Vantage experienced different degrees of decline. Compared with the same period last year, in the leading camp, The brands that can grow in both retail sales and retail sales include Midea and Haier. Among them, Haier's growth rate is more significant, with the two retail sales increasing by 0.94% and 1.02% respectively.

From the cumulative statistics from January to May, the boss still achieved a quantitative increase, the two retail sales increased by 0.42% and 0.34% respectively, while Fangtai was the retail sales growth of 0.23%, and the retail sales ratio. The situation was down 0.89%. The best performer was Haier. The two retail sales increased by 0.80% and 0.91% respectively.

As far as structural analysis of gas stove products is concerned, the embedded double-eye stove that dominates the market has experienced a certain decline in this month, but the overall development is still maintaining growth. Compared with the same period last year, two types of this type of product Retail sales increased by 0.65% and 0.15% respectively. In the cumulative statistics from January to May, these two figures increased by 1.09% and 0.21%.

Finally, look at the price. Like the range hood, the price of the gas stove fell overall during the month. Domestic brands and foreign brands fell 3.58% and 3.21% respectively, but compared with the same period last year, the price rose by 5.07%. And 5.24%. From January to May, the average price of domestic brands and foreign brands of gas stoves reached 1,583 yuan and 1,720 yuan respectively, up 6.82% and 6.30% year-on-year.