Set Micronet Text/Xu Lun
After a lapse of four years, on June 29th OPPO Find X returned again in a way that was beyond everyone's imagination. The same concern was that the OPPO mainland marketing trader 'Little Shuai' Shen Yiren also made his debut.
It is appropriate to use 'small handsome' as the official of Shen Yi. First of all, he is really young. The data shows that Shen Yi was born in 1988 and has only just turned 30 this year.
Second, 'Shuai' has two meanings: First, he is currently the OPPO assistant vice president, head of marketing in mainland China. This also means that he has become the highest executive in OPPO's mainland market brands, channels, sales, etc. At present, the mainland market accounts for 70% of OPPO's sales, so Shen Yiren has also become one of the OPPO's true leaders. Second, like OPPO's product beauty, he is also very handsome!
However, even though it was Marshal, but after the press conference, he asked sharp questions from more than 20 media professionals such as Micronet. Shen Yiren showed that he did not comply with his age. A clear and reasonable answer was unassailable.
Why is Shen Yiren?
In the media interview, the author throws a question that everyone wants to know: 'Why is it Shen Yiren?'
'I really asked me a little.' Shen Yiren said a little embarrassed, this is also the only question in the interview that makes him difficult to answer. After all, under the influence of OPPO's culture, let him evaluate himself, even boasting does not meet Their personality.
However, the author tried to find a few points during the interview:
1. Shen Yiren: The three views will be attracted by the inexplicable
On the day of the appointment of OPPO on May 28th, the author once wrote an article, "Who is the OPPO Shen Yi who succeeded Wu Qiang?" It probably took out some basic information about Shen Yiren. Including: Born in 1988, just arrived, 2011 Graduated from Jimei University, Haishang Law, joined OPPO in May 2013...
Since then, more information shows that between 2011 and 2013, Shen Yiren worked in Xiaomi and Yijia. Among them, he was responsible for Xiaomi community operation. Jiwei also learned that he was also a staff of more than 300 millet. According to the present It is said that millenium employees listed before 1000 may have financial freedom.
For this experience, Shen Yiren said in the interview, 'The company that used to work is like an ex-girlfriend. Talking about an ex-girlfriend after two people broke up is not a very polite thing. I think that since I've chosen to be together, there was some common Cognition. '
For joining OPPO, Shen Yiren first denied the rumors of solving the 'housing' at that time. He said that this is absolutely not the case. He hadn’t talked about income treatment with Tony (Chen Mingyong). Choosing OPPO first attracted me. The match between the two sides will be inexplicably attracted. Followed by OPPO's unique and attractive products. Because of their own universities like mobile phones.
2. OPPO's 'Bold Use of Youth' Strategy in Recent Years
From the above experience, it is only five years after Shen Yiren joined the OPPO at full play. Why is it rising so fast?
Shen Yiren gave a reply that looks very routine: “It was Tony (Chen Mingyong) who boldly gave young people a chance inside the company! ' 'We are still giving many young people such opportunities internally, such as ours. The planning and R&D system colleagues have a lot of post-90s and post-95s, and I'm just being pushed to a person in front of the stage. 'He added.
In fact, when you understand the OPPO employees, you will find out that you understand that the arguments of OPPO are true and true.
Previously, OPPO Vice President Wu Qiang told the author that OPPO is very willing to give young people the opportunity. The author found in the daily contact, OPPO many key positions in the responsible person are unusually young, of which 90 core management personnel are indeed quite a lot.
As early as the beginning of 2017, OPPO CEO Chen Mingyong made it clear that ' 'Bold use of young people' should be the biggest innovation of OPPO company. We have to invest more energy, work harder, not just stay On the verbal side, we must let a group of capable young people stand out and quickly become the backbone of the company.
Since then, Chen Mingyong has also said at the conference, 'If we are in their respective positions, we can cultivate more outstanding young people, help young people to start, and we can also send a course. The contribution and value of this is better than that of corporate profits. More money is more meaningful. ''Bold use of young people'' is OPPO's biggest innovation goal. Young people also create various miracles for OPPO.'
According to the data, the proportion of OPPO employees after the 85th is over 70%, and the percentage of post-90 employees is over a quarter. There are many major decisions in the company made by young people.
3. Shen Yiren OPPO explosion money booster
Since 2014, OPPO has entered a period of rapid development. In the industry's view, the explosion of the R series is the most important driving force. And the phrase 'charging for 5 minutes, two hours of talking' is the result of igniting OPPO performance. The fuse of the eruption.
Previously, the author mentioned in the book "Who is the OPPO Shen Yi who succeeded Wu Qiang?", Shen Yiren participated in the planning of the OPPO explosions 'R' series products in recent years, including R7, R9, R11, R15 series products, etc. Honored as one of the most successful slogans in the history of mobile phones, 'Recharging 5 minutes, Calling 2 hours', he is also one of the participating planners.
During this visit, Shen Yiren also confirmed that 'charging five minutes of talking for two hours' is indeed my case. He said, 'It seems to me to use a way that consumers can easily understand and love to see, to bring us very good features. And the interests of consumers are spread out in ways that consumers like and leave a good impression on consumers.
It is reported that OPPO Find X Paris Louvre conference Shen Yiren is also one of the planners. Shen Yiren said that it was very difficult to hold a conference at the Louvre, but the partners were surprised when they saw our products. In order to welcome the OPPO, the Louvre officially opened the pyramids of the Louvre to green for the first time. This is not what we paid for and it is the official and spontaneous behavior of the Louvre.
An OPPO employee told the author that the Shen Yi people in the interview said it sounds official, but it is very real. He has been the head of OPPO marketing brand in recent years, and the OPPO brand image and even external views are his participation or leading.
It can be seen that in the past few years, in the OPPO shaping young and brand tonality, Shen Yiren's contribution is huge, also shows his profound understanding of OPPO culture and values.
Will the coaching OPPO strategy change?
'The so-called 'new official takes on three fires'. We have always felt that OPPO is not a company and a brand that is maintained by 'people'. We rely more on corporate culture and values.'
Shen Yiren said directly in response to media questions about whether he will have some new moves after he took office.
He said, 'If we say that changing a person has a different style, such a company is not an OPPO. Whether it is a brand, a product or a sales, we have always insisted on our own practice. It is in the blood of the enterprise. With the times, tools and our different product features, we will make adjustments at this level of operation. However, our values are unchanged.
Some media have asked whether there will be pressure on the succession of the smart phone market in China.
Shen Yiren also frankly stated, 'The pressure must exist. The market is like the weather, there will always be an overcast, it is impossible to force the market to always rise. The OPPO always pays attention to whether or not it has created a product that will make the users excited. This is OPPO owners pressure.
In addition, Shen Yiren said, 'Before doing marketing planning, I was not involved in sales work. However, the company never set up how many units to buy in a year. How big is the scale and how much money is it? Always thinking about how to put our brand And products are getting better and better. '
However, in the author's opinion, although the OPPO has a cultural orientation, it has not changed the orientation of young people. However, they have indeed changed in terms of brands, products, and markets.
At the beginning of this year, OPPO put forward a 'gradient'. In addition to the tone of the brand, more emphasis on scientific and technological sense, such as the establishment of the OPPO Institute, to show their own 5G application programs ahead of time; on the product, four years of grinding a sword launched Find X , And launched Lamborghini version; In the market, veteran Wu Qiang commander, enter the European market.
Coupled with the adjustment of the company's team to enable young people, all indicate that the OPPO is upgrading to a higher, larger platform.
OPPO Find X has entered the design of no man's land, in August to resolve production capacity
At the OPPO Find X conference, Shen Yiren said in his opening remarks that OPPO is a user-oriented company that does not stack hardware parameters for flagship. In OPPO's view, 'beauty is everything', always insists Create a great product with 'beauty' as its core competitiveness, and realize it through innovative technology. Find X is OPPO's latest achievement in exploring the perfect integration of art and technology.
In the media interview session, Shen Yiren once again mentioned that the OPPO Find X has entered the no-man's area in design. For example, lifting the motor, the world can do no more than one or two manufacturers. The lifting speed, stability, sound and other factors, are To be taken into account. Behind the coating color change, causing changes in yield, there is a certain yield in the production of 3D glass substrates, each stage will face this problem.
From the configuration point of view, this OPPO Find X truly realizes the comprehensive screen design, the disappearing 'Liu Hai', the extremely narrow 'chin' and the edge of the rounded surface, achieving the highest 93.8% screen share of the current mobile phone. Lifting lens design has opened up a new imagination for the mobile phone. In addition to unlocking the 3D light, it also incorporates 3D beauty, mobile payment and other functions. In addition, the upgraded SuperVOOC flash charger enables the mobile phone's charging power to approach 50W. , equivalent to 'charge 5 minutes, call 4 hours'.
Shen Yiren said that each of our products will carry its mission and unique positioning, while the Find series will always have the name of exploration. After four years, Find X is our answer.
For sales, Shen Yi said, we certainly hope that OPPO Find X can be sold. But for OPPO, never thought about the concept of 'going volume'. CEO Chen Mingyong (Tony) did not give me the Find X Specific sales target.
For the pre-distribution situation, Shen Yiren revealed that the technical capacity is relatively tight in the early stage. This is not a deliberate hunger marketing. It is indeed because the technical difficulty behind it has entered the state of no-man's land. It is expected that the production capacity will be obtained soon around August. solve.