At that time, Ziguang had almost the entire industry chain layout of IT other than the storage system. In Ziguang's industrial development from 'core' to 'cloud', the three focuses were mobile chip, mass-of-things networking, storage and related chips. In terms of mobile chips and the Internet of Things, Ziguang through the 2013 and 2014 acquisitions of Spreadtrum, RDA, and other companies acquired the earlier layout, and storage became the only way in its strategic turn.
It is imperative to start a storage business. In 2016, originally planned to acquire the United States Micron Technology, the Western Digital's Violet, to change its strategy and join hands with Western Digital to establish a joint venture Ziguang Western Digital.
Zhao Weiguo, chairman of Ziguang Group, once stated that 'Purple light will become China's Pacific Fleet in the field of information Internet technology. Violet's Western Digital is an important link in the Ziguang Group's 'core' to 'cloud' industry chain and will promote the storage of big data in China. The innovations in various industries in China promote the construction of big data, such as massive data collection, storage, analysis, application, and security protection, and improve the big data industry ecosystem.
Today, it has been regarded as the weakest storage market in China's IT industry. Can the Ziguang Western Digital be able to make up the gap in the past two years?
Halo
Said that the purple light western data comes with a halo, from the background of the birth of the enterprise, it is indeed extraordinary.
The Sino-foreign joint venture company was established in 2016. The shareholding of Ziguang, a subsidiary of Ziguang Group, is 51%, and the shareholding ratio of Western Digital is 49%.
Among them, the major shareholder, Ziguang Group, successively set off a wave of mergers and acquisitions several years ago. It successively acquired Spreadtrum and Rui Dike, and merged it into Ziguang Zengrui (later introducing Intel into 20% shares), becoming China's largest shipment of chips. Enterprises; Established Ziguang Interconnection with Century Internet Group and deployed cloud computing; Purchased 51% of Hua San’s 51% equity from Hewlett-Packard for USD 2.5 billion, becoming China’s largest cloud infrastructure provider... After a series of capital operations , A huge amount of Ziguang Group, make the market look.
As another protagonist of the joint venture, Western Digital has a prominent position in the global storage market. Western Digital is the world's leading provider of data storage solutions, ranking first in the global hard disk market. In recent years, it has acquired Global Storage (HGST). And SanDisk, Western Digital has the support of storage systems and flash technology, coupled with the global storage industry has been highly concentrated, from the basic hard drive, flash manufacturers to system solution providers to transform and extend.
For the 'newcomer' purple western data, the biggest advantage is Zhao Weiguo's phrase 'capital mergers and acquisitions, technology industry-based', which is the two paths of Ziguang's rapid development of 'independent innovation + international cooperation'.
Qi Gang, CEO of Ziguang Western Digital, has a deep understanding of this: 'We are a Chinese company, but we look at the world. Although it is a Chinese company, the technology we use is the world's leading technology.' Without a doubt, The purpose of Ziguang Western Digital is to bring the world's leading technology to China and then localize it in the Chinese market.
The Internet has brought about the advent of the era of massive data, and the rapid development of all walks of life has produced massive amounts of data. While these data have brought tremendous economic value to enterprises, they have also spawned a series of data storage problems. How to make 'data burden' become 'Data treasures', this is a problem that storage vendors need to solve. It is also the case that Ziguang Western Digital's 'incoming' needs to face.
Why should I become a challenger?
Although it has inherent advantages, if the western data of Ziguang wants to establish itself in the storage market, it is obviously necessary to come up with some 'real things'. Moreover, from the knowledge of the data itself, it is no longer the same as before. The data used as the record and communication method. Now, the height of productivity has been mentioned. Let the data increase production efficiency, improve the quality of life, create more wealth, and the development background of the storage market has changed.
At the beginning of the establishment of the purple light western data, Qi Gang had publicly proposed two 'polarizations' of data: one is the 'fast data' that needs real-time processing through extreme performance, that is, the speed of data processing is increasing. The other is 'big data' that needs to be dig deeper through mass storage, that is, more and more data, and the amount of data is getting larger and larger. It is believed that the traditional data storage architecture can not meet the development of various industries, and it is urgently needed. Innovative data storage technology and solutions.
'Traditional computing-centric general-purpose storage architecture systems can solve some of the problems, but they are relatively narrow.' Hu Xiaolei, Vice President of Ziguang Western Digital Products and Solutions explained further, 'If we meet customers' future applications, we need to The new generation of storage architecture, this structure is created with purpose. ' This means that in the entire storage architecture, from the beginning to the delivery to the customer, the end-to-end solution needs to be solved from the perspective of vertical innovation.
In other words, the purple western data needs to start from the supply chain, including storage establishment, storage platform optimization, storage system design, and the entire storage system combined with industry applications, to achieve a complete set of ecosystems suitable for industrial applications. ability.
Under such a concept, after six months of establishment, Ziguang Western Digital will provide a complete set of solutions, including flash memory systems, distributed cloud storage systems, mass storage systems, software-defined storage platforms, etc. , It also creates an open innovation platform in the field of storage product innovation, joint solutions, and industrial application integration.
Recently, at the end of May, the Storage Innovation Forum hosted by Ziguang Western Digital, in addition to launching new product solutions, Ziguang Western Digital also combined with Baoli Communications, Digital Pudong, Blue Star, Fushun, Antwerp. The company has established a cooperative and win-win ecosystem from three aspects: storage system, storage platform and core storage technology. Up to now, Ziguang Western Digital has provided global leadership for many industries such as finance, media, film and television, medical, education, government and so on. The storage of innovative solutions.
In this regard, CCID Consulting also listed it early as a challenger to the Chinese storage system market. CCID Consulting’s “2016-2017 China Storage System Market Research Annual Report” stated that although it was a newcomer, it was born With its inherent advantages such as technology, brand, and channels, in less than a year after its establishment, Ziguang Western Digital released a full-media flash memory system, a dynamic mass data storage system, a distributed cloud storage system, and a software-defined storage platform. The full range of products, its development potential can not be overlooked.
The report of CCID Consulting believes that under the trend of localization of storage, the Western Digital will quickly occupy its own place.
More radical next steps
As expected by CCID Consulting, the development of Ziguang Western Digital is also rapid.
In the two research reports released by IDC this year, Ziguang Western Digital has ranked second in China's target storage market share for two consecutive quarters; another international research company Gartner's report on the 2017 China storage market competition pattern, Ziguang West Data and Huawei, Inspur, Xinhua San, Lenovo, and Dawning have become the six most influential domestic storage vendors in the global storage market.
'It's hard to imagine this is a start-up company's achievements in the past two years. 'In the eyes of Ji Gang, there are many factors that can achieve the current market position: 'There is a strong support of the violet market, Western Digital has a good The product, of course, is also very important how we can quickly localize the world’s leading advanced technology abroad.
How to adapt the products to the Chinese market, 缪 缪 缪 心 研发 研发 研发 ' ' R&D strength is a cornerstone of our innovation.
In March 2017, when Ziguang Western Digital made its first product announcement, it announced that it would set up a global 1,800 square meter innovation and R&D center. One year later, the company’s global R&D and innovation center in Nanjing has been completed and put into use.
According to Yan Gang's introduction, this place known as the global innovation and R&D center is not only the product development center for the Western Digital's data, it also owns the company’s full line of equipment, R&D centers with partners, and innovative solutions for various industries. Test center for the program.
“The R&D team is still expanding rapidly. 'Despite not being able to disclose the specific team size, Biao Gang has revealed the next steps: 'It is very important to us in the next 24 months, our top priority. It is to expand market share and seize market power, so our company's strategy is very clear and we can quickly see that it will be deployed at a faster pace.'
The reason why the expansion was emphasized at this time was just a set of figures: The annual growth rate of the Chinese storage market is one-digit, that is to say less than 10% growth; while the annual growth rate of big data is more than 50%; Fast data last year grew at more than 100%.
'The industries we have selected are all rapidly growing industries, and both industries are rapidly adopting new technologies. 'The long-awaited rider of the express train has rarely shown a sense of urgency to the market.
In terms of the environment, from the massive data to the fast data storage, the new technology is outbreaking. From a global perspective, the old storage giants EMC, IBM and other companies have seen relevant technology optimization after seeing the flash memory trend. In China, Huawei also recently released a new generation of smart flash storage, technology to full-scale flash memory, comprehensive cloud and comprehensive intelligent evolution. This time for the storage industry to survive, manufacturers are undoubtedly full of challenges.
'You will soon see that we will use a more radical approach, whether it is to introduce talents, expand channels, or market behavior. ' 缪 立 立, will provide the latest products to customers at the fastest speed.