From the end of June, the 2019 FIBA ​​Men's World Cup group stage came to an end. After the New Zealand national men's basketball team won the Hong Kong team again with a big score on June 28, on July 1st, the team's shirts on the home team were printed with U.S. The air-conditioned New Zealand national men's basketball team once again won the Chinese team with a 10-point advantage. The sponsor of New Zealand's national men's basketball team, MBO Mebi Air Conditioning, has become the focal point of the Chinese-Singapore passion.

Meibo innovative sports marketing usher in historic brand promotion window

MBO Meibo Air Conditioning, which sponsors the New Zealand National Men's Basketball Team with a huge investment title, will usher in an excellent historical brand image and opportunity for value enhancement. Not long ago, the 2019 FIBA ​​Men's Basketball World Cup Organizing Committee for the first time The conference was held at Beijing Capital Hotel.

According to the meeting, 2019 coincides with the 70th anniversary of the founding of New China. The FIBA ​​Men's World Cup in 2019 is an iconic sports event in the important historical period of China. It is an inevitable requirement to accelerate the construction of a sports powerhouse. The 2019 FIBA ​​Men's World Cup will be promoted globally through video promotion, live TV, official APP, star players, social media, etc. to further enhance the popularity of the event.

This has provided an unprecedented self-display platform for MBO Mebi Air Conditioning, which has already formed a brand position in the Men's World Cup. In particular, the shared air-conditioner model created by MBO Meibo has coupled the demands of China’s macroeconomic development and consumption upgrades. The sponsorship of the New Zealand national men's basketball team also made MBO Meibo air conditioner a beautiful scenery of the 2019 FIBA ​​Men's World Cup.

Shared Air Conditioning Mode Upgrades to Mebi to Provide Innovative Driving Forces

In recent years, MBO Meibo has been able to rise to the top ten in the industry in China's air-conditioning industry and ranks among the top ten in the industry in terms of millions of sets. The core factor lies in its shared air-conditioning model, which was first created last year. The differentiated competitive advantage, and the trend of sharing the economy has opened up a new development path in the field of air conditioning.

According to the author, the sales volume of MBO Meibo air conditioners has shown continuous growth in the past few months and year-on-year. On June 8, the market-sharing shared air-conditioning model was upgraded to version 2.0, and several new products were launched. A full range of shared air conditioning solutions for business and home users.

The shared air-conditioning model provided MBO Mebi with plenty of innovation driving force. According to Gan Jianguo, the marketing director of Guangdong Meibo Refrigeration Equipment Co., Ltd., it is expected that the sales of MBO Mebi air-conditioning in the domestic market will increase by more than 30% in 2018. The national men's basketball team once again confronted with the Chinese team, accelerating the full marketization of MBO's share of the air-conditioner version 2.0 in the brand promotion dimension, and it also marked the entry into the New Zealand air-conditioning market, driving MBO to enter the global development stage.

Globalization Makes Us a New Starting Point

Title sponsored the New Zealand national men's basketball team in the innovative use of sports marketing MBO Meibo air-conditioning, with the promotion of the men's basketball World Cup events and the New Zealand national men's basketball team, the 2019 FIBA ​​men's basketball World Cup sports marketing resources There is a broader space for integration.

Whether it is sponsoring the New Zealand national men's basketball team or a longer-term cooperation with the FIBA's future, all the actions of MBO Meibo point to a global expansion. In fact, Yu Fangwen, the chairman of Guangdong Meibo Refrigeration Equipment Co., Ltd., went to New Zealand in addition to this. In addition to the related issues of the FIBA ​​Men's World Cup in 2019, one of the important tasks is to inspect the New Zealand home appliance market, and prepare for the pre-event of MBO Meibo to share air-conditioning into the region.

The author understands that MBO Meibo was the beginning of globalization as a long-term development. Last year, the successful sponsorship of the New Zealand national men's basketball team can be regarded as the beginning of its global development stage. With the 2019 FIBA ​​men's basketball team As the World Cup is getting closer, the MBO Meibo shared air conditioning in the global vision is also close at hand.