Apple also held talks with China's BOE to supply OLED screens. It is worth noting that Apple is still developing MicroLED screens. Apple is expected to launch three iPhones this year, including 5.8-inch second-generation iPhone X and 6.5-inch iPhone X Plus. OLED screens will be installed. Another 6.1-inch iPhone will be equipped with an LCD screen. In addition, Apple plans to adopt OLED screens all next year. Therefore, expanding the supplier customer base will not only reduce the dependence on Samsung, but also increase pricing power.
KGI’s analyst, Guo Minghao, estimates that the high OLED purchase cost is the main reason why the iPhone X starts at $1,000. Apple claims that Samsung’s OLED screen is $120-130 per piece, while the iPhone7 Plus’s LCD screen is only 45-55. Dollar.