June 29, Shanghai Zhongshan Park business district Suning easy to buy changning shop, after more than 20 days of upgrade after the new opening of the renovation. The scene of the reporter found that the new store and the traditional home appliances shopping malls are very different, in addition to home appliances, the introduction of Hola special Force and Le Home Museum, suning store fresh and convenient and health products.
On-site Intelligent Black Technology, 3D body sense games, Yan value testing machine and other High-tech interactive products, attracted many customers stop to experience.
Originally, the new presentation of Suning Changning Road Shop, its category and product structure has been adjusted to enrich the Suning store, home and other new forms, the introduction of beauty, health products, new supply chain, the adjustment of science and technology, intelligent product structure.
Suning easy to buy East China executive vice President Xu Haihui said, the new changning shop has increased the large area of technology, fashion, quality, multi-yuan, Gao, cool play and other labels and features, is to better cater to and meet the needs of young consumer groups, to attract young consumers to experience the consumer. In fact, Suning Changning store has more than 10 years of history, since the opening of 2005 to create sales records, as the industry leader, is the Shanghai Home Appliance Shopping Center to receive foreign friends, stars, the country's largest counterparts in a shop.
And from 2009 onwards to undertake the main activities of Shanghai Shopping festival Zhongshan Home Appliances Festival to date. ' Changning Shop is a new, odd, special product release of the first station, is also the most complete merchandise display, shopping for the most comfortable one shop, changning shop sales structure accounted for, not Changning district sales have reached 70%, are all Shanghai people like to visit the shop. ' Su Ning Chang, a shop Gu, said.
In the opening period, suning for consumers also prepared suning easy to buy World Cup party and the full 629 minus 300 and home improvement packages and other activities. This upgrade introduced a variety of industries, including High-quality home Life Museum Hola special strength and music. This hola settled in, bring a wisdom home new experience, the layout meal tea set, bed goods, receive furniture and other product lines, employing + goods + field multidimensional angle of interaction, service personnel to consultant sales, express the advantages and characteristics of goods, to solve customer pain points, closer to the customer's distance.
Suning's advantage category lies in home smart home appliances, and Hola special strength and music for its unique and high-quality household goods, there are two major home life solutions dining Good food and bedding sleep, to provide customers with a more exquisite and complete home life experience scene.
Hola special Force and Le Home Museum layout meal Tea sets, bed products, storage furniture and other product lines, scene-type consumption scene, more intuitive experience and understanding of commodity characteristics, WYSIWYG. The new Suning changning store is not only introduced Hola special Force and music, but also the integration of more cool-play products, fresh and convenient, consumers can stroll around, edge experience, buy, gently loose one-stop shopping for life at home for meals a day.
Intelligent Black Technology, 3D body sense game, Yan value Tester and other High-tech interactive experience content, so that stores become more interesting. The new business of Suning store fresh and convenient, its core category contains products including breakfast, fresh, dairy products, food and beverage, such as real customers can meet the day of meals, the reporter learned to suning store using ' convenience store +app ', an hour to flash the new model, anytime, anywhere shopping, home can receive.
The store relies on Suning's O2O platform, but also through the establishment of virtual shelves, more rich commodity category. This year is Su Ning's big development year, two big, a small, many specialized wisdom retail new business mode, is in Shanghai and the national rapid replication. By now, Shanghai Suning has more than 150 stores, including the Cloud shop, Suning store, direct shop, retail cloud shop, Suning easy to buy Life Square, suning film City, as well as the construction of Suning Auto Supermarket and Suning Polar store, which, Suning store, including has been open and the preparatory period of more than 40, suning acquisition of the DIA every day, will also Complete the switch in the near future.
In addition, Suning and RT-Mart strategic cooperation has started, Suning Wisdom retail CPU will also output to the mall.
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