In June, the popularity of the World Cup topic soared, benefiting from the huge impact of the World Cup siphon effect. The big screen 'watching the ball' outside the stadium was hot, and Hisense laser TV sales surged. According to Zhong Yikang’s 25th week of 2018 (6.18 - 6.24) sales data, Hisense TV sales share for more than 18% for 5 consecutive weeks, Hisense 80 吋 L5 laser TV listed for the fourth consecutive week in the top ten list of best-selling products, in the big screen market stand out.
In China's color TV market, Hisense is a worthy king. According to the data released by China Yikang, in May this year, Hisense TV's sales share reached 18.68%, 4.93% higher than the second; at 75吋 and above. In the screen market, the retail and retail sales of Hisense TV reached 24.98% and 26.88%, respectively, which led the Chinese brand to achieve a full-scale surpassing of foreign brands in the large-screen market.
The World Cup not only whetted China's large-screen TV market, but also in markets such as Russia, Spain, Portugal, and the United States where the World Cup has a strong atmosphere. Hisense, as a sponsor of the 2018 World Cup, also received a lot of rewards. Hisense successfully applied the World Cup Sports Marketing Strategy to the global market. Pushing high-end products such as laser TVs and ULED TVs, for the first time global fans have used laser TV as a big-screen watching artifact, which has rapidly boosted sales of Hisense TV in the global market.
Before the start of the World Cup in Russia, Hisense arranged a strong World Cup atmosphere in the stores of various majors in Russia. In the local shopping malls, it highlighted the high-end products such as Hisense Laser TV, Hisense Laser TV, U9, U7 TV and large LED screen. Fans Square, which appeared in 11 World Cup cities, is expected to attract more than 1 million fans.
Since the start of the World Cup, Hisense TV's sales in Russia have exploded, with sales surged nearly 300% in half a month, the highest in history. The second week of the World Cup (June 18-24), Hisense TV Week Sales reached the highest, nearly three times the 22nd week.
In Spain, Hisense Spain hired former world soccer player Luis Figo as the brand spokesperson. Hisense's World Cup promotion received satisfactory results in the local market. The cumulative sales from January to May increased by 29% year-on-year; June first. Weekly sales increased by 77% year-on-year, of which, Hisense ULED TV sales growth rate of up to 81%.
Since the start of the World Cup in June, Hisense TV has been ranked No. 2 for two weeks in a row at the Worten store at Columbus Square, the largest commercial center in Lisbon, Portugal. It is second only to Samsung. Hisense’s sales share in Sonae, the largest supermarket chain in Portugal More than 10%.
In the US market, Hisense 4K laser TV stationed in the United States, the largest chain member warehouse store Costco, began roadshows in several cities in May this year, stimulating the enthusiasm of high-end consumers in the United States for the purchase of Hisense laser TV.
Among the users of Hisense Laser TV, there are American Express Company UPS Europe and AISA CFO, there are financial consultants with beach villas, IT managers who will set up home theaters, have their own large land and farm Indians, A customer who was originally prepared to purchase OLEDs worth 7,000 US dollars, when he saw Hisense Laser TV, thought that laser TV is more suitable to set up a video room in the newly renovated basement, immediately changed to purchase Hisense 100吋 4K laser TV, he was happy Happy as a child sees candy...
According to the latest forecast data released by IHS, the global shipment share of 4K TVs will reach 70.1% in 2018, and the global shipment volume of 55-inch and larger-screen TVs will increase to 52.1%. High-definition large-screen TVs have become the global color TV market. Mainstream trend. Coupled with the strong catalytic role of the World Cup, Hisense laser TV will usher in a good opportunity to focus on the global market outbreak.
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