Pictured: Engine production line
In the context of Global Industry 4.0, Dongfeng Commercial Vehicles is using global resources and customization to personalize products, promote technological advancement in the industry, and interpret the unique charm of 'Made in China'.
In 2017, Dongfeng Commercial Vehicle Co., Ltd. delivered a beautiful answer sheet: The accumulative total sales of heavy trucks reached 172,126 units in the year, a year-on-year increase of 29%. The target ratio was 122%, of which 145,705 heavy trucks were sold, a year-on-year increase of 55%. Volume and increase continue to rank among the forefront of domestic counterparts.
Behind the beautiful answer is Dongfeng Commercial Vehicle's product strength, marketing power and market competitiveness. No matter how the market environment changes, Dongfeng Commercial Vehicles will not change its quality, technology and innovation. In recent years, Dongfeng Commercial Vehicle Targeting marketing, products, and manufacturing in three key areas, marketing transformation and upgrading, product innovation, manufacturing excellence, focus on remaking the industry leading edge.
According to the results of domestic third-party surveys, the 2017 Dongfeng commercial vehicle ranks first in terms of brand preference and brand purchase intention. The core brand of “Dragon” of Dongfeng Commercial Vehicles is a leading brand in the heavy-duty road transport market of the commercial vehicle industry in China. Since its launch, the company has consistently maintained a high reputation and reputation in the industry. At the award ceremony for the “Discovering Trust - China Truck Users Survey and Selection” hosted by China Truck Network, Dongfeng Commercial Vehicle has repeatedly ranked among the highest trustworthy Truck brand.
Pictured: New Heavy Truck Factory Production Line
On May 23, 2016, the state leaders inspected the Dongfeng Commercial Vehicle Company's new heavy truck plant and encouraged Dongfeng Commercial Vehicles to strive for excellence in craftsmanship and process innovation. With customers as the center, we continuously improved product quality and continued to meet customer needs.
Science and technology innovation as the soul
Dongfeng Commercial Vehicle is the core business segment of Dongfeng Group's medium- and heavy-duty commercial vehicles. It is known as the birthplace of Dongfeng Business, the creator of Dongfeng Brand, and the inheritor of Dongfeng Culture.
The Dongfeng Commercial Vehicle Co., Ltd., a winner of the Yangtze River Quality Award from the Second Automobile Group, is China's leading manufacturer of medium- and heavy-duty trucks. It is headquartered in Shiyan City with a registered capital of 9.2 billion yuan. By the end of 2017, the number of employees is about 24,000. It has an independent research and development center. , 7 professional factories, 6 homes (subsidiary) companies, formed Shiyan as a base, radiated Xiangyang, Suizhou and Xinjiang business layout, products cover medium and heavy trucks, special vehicles, passenger cars and chassis and cab, car Frames, Engines, Gearboxes, Axles and other key assemblies.
In 2003, Dongfeng Commercial Vehicle became the medium and heavy truck division of Dongfeng Group (a joint venture between Dongfeng and Nissan). In 2013, Dongfeng Group and Volvo Group entered into a strategic alliance. In 2015, Dongfeng Group and Volvo Group formed a 55:45 ratio. The new Dongfeng Commercial Vehicle Co., Ltd., the new company was established in January of that year, Volvo Group CEO Eurof and Swedish Ambassador to China Luo Ruide attended the inaugural meeting and visited Dongfeng Commercial Vehicle Co., Ltd.
In 2017, it is undoubtedly a high-yield year for Dongfeng commercial vehicles. This high production is not only reflected in manufacturing, but also in product development.
The Dongfeng Tianlong 2017 new launch 450, the Dongfeng Tianlong flagship 520, Dongfeng Tianlong Qihang 520 and many other new models, all with high horsepower, low weight, large volume as a selling point, Dongfeng Tianlong 350 hp 8x4 green pass truck , Dongfeng LNG clean energy vehicles and other models knocked on the door of market segments...Dongfeng Commercial Vehicles gradually complemented the product line, supplemented by longer service mileage, longer warranty period, and laid a solid foundation for 2017 sales breakthroughs. .
In the past three years, Dongfeng Commercial Vehicle Co., Ltd. has made great achievements in independent innovation. It has obtained a total of 617 authorized patents and 3 major scientific and technical projects above the provincial level. It has won 12 awards in the China Automotive Industry Science and Technology Award, including the research on the collaborative innovation model of automotive lightweight technology. "Successful Practice" won the first prize, and led or participated in part of the national standard.
Wudang No.1, Wudang No.2 VECU (Complete Vehicle Controller Assembly), Body Control Module BCM, State V Post-Processing Controller......Dongfeng Commercial Vehicle Technology breakthrough in the electronic control of key parts of the vehicle, replacing imported products, reduced The cost has broken the monopoly of Bosch and other foreign auto giants on China's automotive electronics products. The DDi75 engine jointly developed with Volvo was launched in 2017, and Dongfeng's new generation of high-end axle TD440 achieved mass production and loading.
On September 12, 2017, the company’s new data center at the Dongfeng Commercial Vehicle Technology Center developed a new site and was successfully put into use. The new data center is an important strategic fulcrum for the globalization of the Dongfeng Commercial Vehicle brand. It will become a customized Dongfeng commercial vehicle. , Intelligent, network, and shared support, will also become the key to the construction of Dongfeng Cloud.
The achievement of these achievements is inseparable from the systemic scientific and technological innovation operating mechanism of Dongfeng Commercial Vehicle. According to the future product technology development trend, the company has established ten professional technical committees, created a national-level enterprise technology center and a nationally recognized material testing center. , Formulated the "Ten Major Technology Strategic Development Plan" including new energy, electronic technology, transportation efficiency, energy conservation and environmental protection, and talent strategy.
Forging Car Craftsmen Making High Quality Products
On March 5, the Central Hall of the Great Hall of the People “representative passage” was gathered by reporters. “Now people who are willing to be blue-collar workers and are determined to take root are less. In the future, we will only increase the reform of the talent evaluation mechanism, and retain people through careers. People can make more people stand in their positions, strive for excellence, and let China manufacture contribute our own strength to the world.'
Confronted by numerous media focuses, the 47-year-old Wang Jianqing, as the representative of hundreds of millions of industrial workers, for the first time took the 'representative channel' of the two national conferences, and took the identity of the Dongfeng Commercial Vehicles General Assembly Plant as an inspection workshop worker and confidently issued 'Dongfeng'. Sound'.
Wang Jianqing from Shiyan Mountain, who had been a soldier, had been in the Dongfeng commercial vehicle assembly inspection post for 25 years. There is no need for auto inspection work, and it is necessary to stand at the user's point of view to adjust various items of the assembly line product vehicle. , Skill level directly affects the efficiency of the work. 'It's better than the doctor's medical treatment, medical skill, always able to quickly diagnose the patient's condition, but the general level, but it takes some time.' Wang Jianqing said.
In 2005, Wang Jianqing was appointed as the seventh squad leader of the "Wang Tao class" and became the apprentice of Wang Tao, the model worker of the country. He felt a heavy responsibility. From this point and his subject, he encountered a problem and wrote down his story. Calling the master, if he does not know anything, he will seek advice from the master. After repeated explorations, he sums up the 'five-step learning method'. Party members and employees, old comrades and young people, masters and apprentices are twinned, teaching, learning, practicing, writing, Asked 'to improve together in practice.
Over the past 25 years, Wang Jianqing has participated in the deployment of more than 250,000 Dongfeng windmills. There is no accident of quality responsibility. He is a well-deserved 'general doctor' of automobile fault diagnosis, and the 'Wang Tao class' he led has also won the 'central corporate learning' model. Red Flag Team'' National Worker Pioneer'' honorary title.
As a result, Wang Jianqing gradually grew from a 'technical rookie' to a deputy squad leader, a squad leader, a winner of the National May 1st Labor Medal, and a national labor model. In his eyes, Dongfeng has been adhering to the 'training and educating people'. Spirit. Dongfeng’s spirit of craftsmanship originated in Shiyan, originating from Dongfeng Commercial Vehicle. To achieve high quality development in China, there must be a large group of highly qualified skilled workers, first-line craftsmen.
On September 21st, 2016, the 44th World Skills Competition Heavy Vehicle Maintenance Project National Selection Competition was held at Dongfeng Commercial Vehicle Company Heavy Truck Factory. Dongfeng Commercial Vehicle Player Wu Jie, Lin Yalin won the championship and runner-up.
Pictured: Vigorous Dongfeng young women workers
People are the mainstay of innovation. Establishing a high-level talent team is the guarantee for achieving high-quality scientific and technological innovation. Dongfeng Commercial Vehicle has set up a full-member learning and training system, launched the '100-hundred' talent project, and strived to cultivate the company's leading talents in science and technology. Talents, high-end management/technical/skilled talents, international management talents. Establish a working style of mentoring and mentoring, enable new employees to quickly become skilled technicians under the guidance of seasoned senior employees. Innovative studios with personal names named by horizontal technicians, such as 'Fan Yu Studio' and 'Liu Shuangping Studio', create innovative results in a more flexible and relaxed way of working and cultivate innovative talents.
At present, Dongfeng Commercial Vehicles has cultivated a large number of talented teams with internationalization and professionalism, including one national expert for thousands of people, eight experts enjoying government subsidies from the State Council, six experts with outstanding contributions in Hubei Province, and 288 selected. Dongfeng Motor Company, a talent.
'I am the 'goalkeeper' to keep the quality and keep the conscience'
'This position is the final stage of the workshop's product quality. It is also the last gate of the quality gate in the workshop. I'm the 'goalkeeper'. I want to hold on to the quality and hold my conscience. ' Recently, I assembled three assembly plants at Dongfeng Commercial Vehicle Co., Ltd. Workshop, quality inspector Du Fang told the author.
Du Fang's job is to hold a flashlight, put on special gloves and special tools, and go down to the trench to see if the assembly parts under the chassis are loose, wrong, and leak. Du Fang said that after the 'quality door' started, the quality inspector's The responsibilities are even greater, and every item that needs to be viewed is clearly written and no longer as undocumented as before.
What was the 'quality gate'? At the beginning of last year, the assembly plant began to build a product realization process covering the entire process of quality control and control, covering the whole process of manufacturing the entire process of control elements of the door-type management and control mechanisms - 'four doors and one wall', that is, new products Doors, part doors, assembly doors, inspection doors and firewalls.
The workshops have successively established door-type management solutions, systems, and processes. Taking the assembly three workshops as an example, the workshop has set up eight 'quality doors' based on 163 processes, combined with quality control nodes, and each door has a 'goalkeeper'. ', to intercept the problem products. Each door under the jurisdiction of more than 20 stations, product vehicles are being assembled through here, each goalkeeper will strictly in accordance with the inspection process requirements, operational data, such as a comprehensive inspection to prevent the outflow and spread of quality problems, also There is an obligation to guide and correct the operator's misconduct. A quality firewall has been built.
On these 'quality gates', 4 quality data analysis tables were posted respectively, and the quality problems found in each section were recorded in detail. Each piece of product assembled has an 'ID card', and once quality problems arise, it can be Through the 'Quality Door' traceability source, the stability of automotive assembly quality has been further improved. 'Quality Door' management is part of Dongfeng Commercial Vehicles' TS16949 quality management system. Dongfeng Commercial Vehicle has established a gated review of phased management quality. The degree of control of the system, such as the product definition quality control door, document release quality control door, product trial quality control door, ensure quality indicators are achieved step by step. 'Professional and efficient, create value, trust, strive for excellence.' Follow this quality policy, Dongfeng Commercial Vehicles continuously improved its quality management system and extensively applied advanced management tools and technical equipment to ensure timely delivery of products, stable quality, cost reduction and customer satisfaction.
It is precisely the strict quality control of the “Quality Doors” that raises the quality of Dongfeng Commercial Vehicles to a new level. In September 2017, the China Machinery Industry Federation and the China Machinery Industry Brand Strategy Promotion Committee awarded Dongfeng Commercial Vehicle Co., Ltd. 'Tianlong' product 'China Machinery Industry Famous Brand' title.
Full value chain quality control interpretation 'Made in China' unique charm
For many years, Dongfeng Commercial Vehicles has always maintained a customer-oriented product design, guaranteed product quality, standardized product service processes, and pursued customer-friendly product response speeds. It has become a provider of professional transportation solutions. Safe, reliable, cost-effective, comprehensive High-cost service with low cost, and strive to maximize customer value.
To this end, Dongfeng Commercial Vehicles has implemented an excellent performance management model to enhance quality control and improvement throughout the entire value chain – not only to increase manufacturing soft power and manufacturing capacity of medium and heavy vehicles, but also to create an upgraded version of 'QRQC' (Fast Quality Response Control).
The modern logistics industry is increasingly demanding on the commercial vehicle's power, economy, environmental protection, reliability, safety, and attendance. Dongfeng Tianlong and Tianjin have successively been listed, and Dongfeng Tianlong Qihang has steadily increased its sales volume. Chassis, Lightweight, Maintenance Fully upgraded Dongfeng Tianlong's flagship market has responded enthusiastically... Thanks to a wealth of product lines and strong competitiveness, Dongfeng Commercial Vehicles has always been an industry leader in all key market segments, especially in express delivery. , Cold chain, Dangerous, LTL and other market segments, the share of up to 50%.
In July 2015, Dongfeng Commercial Vehicle Co., Ltd. sponsored the finalist of the “Dressing Dragons China Good Driver” Dongfeng Tianlong Truck Driver Contest in Shiyan. Weekly Kaisheng from Chongqing won the championship, and the prize was a 600,000 yuan Tianlong flagship car. At the award ceremony, 27 participants issued the “China Good Drivers Declaration” to the whole society, and advocated taking practical actions to set an example for the safety and civilization of the entire society.
The “Quality Red Label Management Measures” was established. The comprehensive and difficult issues that required immediate countermeasures affecting the company's operations were included in the Red Label Quality Management Project, which solved the problem of abnormal wear on the twin front axle tires that plagued the company for ten years. Functional experts team, according to 8D work method to quickly solve market problems, a total of 22 difficult problems solved.
The implementation of the quality responsibility system insisted on 'three not let off' (the cause of the problem was not ascertained and not ignored, preventive measures were not enforced, and the responsible person was not educated). In recent years, the failure rate of train trips dropped drastically.
Efforts were made to deepen institutional and institutional reforms, with the determination of the strong men to break their wrists, and to motivate the market. The reforms gave birth to new productivity, competitiveness and cohesion. This is the biggest practice of Dongfeng Commercial Vehicles now. The accumulation of history has made it more heavy and the cultural fusion has made it 5. Even more upward, the experience of the market makes it more steady.
With its business dreams, and adhering to the core values and brand concept of 'trust, professionalism, and technology', Dongfeng Commercial Vehicles is moving toward the world with a firm pace, to become an international commercial vehicle company with international appeal, trustworthy, and sustainable development. To become the world's top Chinese manufacturer of medium- and heavy-duty commercial vehicles, the Dongfeng brand has become the top three global brands in the commercial vehicle industry.
In 2018, Dongfeng Commercial Vehicle will continue to enhance the competitiveness of its products, marketing power, and manufacturing capabilities to create leading edge. It will aggressively challenge 191,000 vehicles with a high market share of 17.4%.
In the context of Global Industry 4.0, Dongfeng Commercial Vehicles is using global resources and customization to personalize products to promote technological advancement in the industry and interpret the unique charm of 'Made in China'.