Sony Mobile's performance is indeed unsatisfactory. According to Sony's fiscal year 2017 financial report released at the beginning of last month, the mobile communication business reported a loss of 27.6 billion yen for the whole year. It is the only loss-making business of the entire group. Sony in the third quarter of the fiscal year. Shipments of handsets continued to decrease, which was a decrease of 900,000 units compared to the same period last year.
It can be said that the current mobile business is the crane of the entire group, and it is the only player to lower the company's profits. From this point of view, it is not so difficult to understand that cutting down the mobile business.
Historically, Sony’s former CEO Hirai Hirai pulled Sony out of the quagmire by laying off employees and withdrawing or shrinking personal computers and television operations, and achieved Sony’s impressive performance today. Core business practices may also be followed by new CEOs.
In fact, the current CEO, Yoshida Yoshida, was originally an important arm to help Kazuo Kazuo implement a large number of integration policies. Therefore, he is no stranger to this set.
Yoshida Yoshida has said that he will not cut off the mobile business and will integrate with other products such as TV sets, parts procurement and sales, but I don't think this plan will be implemented.
The fundamental reason why Sony is reluctant to give up its mobile business now is to still value the strategic significance of the mobile business, but the era of smartphones has come to an end. It is not good to say how big the strategic significance is.
Now Sony is stopping the mobile business in some areas for the sake of cost reduction. If there is no profit on the global scale, then completely turning off the mobile business will let it go.