MediaTek has successively heard that the orders of North American brand manufacturers have been strong, and the company has pursued the pursuit of victory. It has dispatched elite R&D personnel to North America to strengthen local business and customer service, hoping to win more orders.
MediaTek's main products are smart phone chips, TV chips, multimedia chips, etc., but most of them have gradually entered the plateau period. Therefore, in recent years, they have actively sought to enter the more difficult custom-made chips (ASIC), and they have successfully grabbed them from Broadcom. The first Cisco order.
As the chip design in the next year is in full swing, the market has spread, and MediaTek has successfully obtained Cisco's orders for the next year, and the higher-end products delivered this year will help to raise the average product price (ASP).
According to industry insiders, MediaTek's attempt to open the North American market is quite strong. In addition, since last year, the market has rumored that MediaTek has been attacking the Apple mobile phone supply chain. In the attack on the market, customer service and other factors, MediaTek has recently dispatched elite research and development. People travel to North America.
ASIC is one of the product lines that MediaTek has achieved this year. Last year, the ASIC team successfully took orders from Cisco. This year, the cooperation between the two parties continues to the mid-tier product line. This year, MediaTek strives to become an Apple supplier, and through MediaTek R&D elites. The dispatching can be seen in the strong attempt of MediaTek to continue its efforts in the North American market.
In recent years, MediaTek has actively explored new applications such as car use, wireless charging, and internet of things in addition to the mobile phone market to find new impetuses.
MediaTek re-introduced Qualcomm’s stronghold in the U.S. market and locked in the ASIC field, hoping to grab heavyweight U.S. mobile phones and Netcom customers one by one.