On June 28th, Shenzhen, TCL & FIBA Global Partner Signing Ceremony, the eye-catching audience found that Xiao Ming Yao Ming, CCTV5 sports channel host, famous basketball commentator Yu Jia and other celebrities also came to the scene. Under the witness of the media, TCL officially signed to become the global partner of the 2019 FIBA Basketball World Cup, the main sponsor of the 2018 FIBA Basketball World Cup Asian Qualifier and the 2018 FIBA Women's World Cup partner. The news came out, the home appliance circle and the technology circle were full of excitement. Because this is another big move in sports marketing after the World Cup in the World Cup.
With the success of the International Basketball Association, TCL air-conditioning will give full play to the advantages of the big country brand, combined with the promotion concept of the International Basketball Association, and achieve cooperation and win-win in many aspects.
As we all know, FIBA is the largest international top-level event in history and has received widespread attention from fans all over the world. In this top international competition, Chinese basketball players with ten years of frustration with TCL will be dressed in T-shirts. Experiencing the international arena. TCL Air Conditioning, as an important part of the group, has also adjusted itself through its own advantages and intelligent strategies. Together with the Chinese men's basketball athletes, they have demonstrated the style of the big country brands to the world.
Sports marketing has always been an important way for TCL air conditioners to become famous. In April of this year, TCL formally signed Neymar as a global brand ambassador. He hoped that during the World Cup, he could use the heat of Neymar to renew the brand image of big countries in the world again. Now it seems that The effect is very significant. TCL's air-conditioning footprint has already affected the entire European continent along the Baltic Sea, and even far away from major global cities such as Latin America.
TCL air-conditioning contract Neymar, renewed the Chinese men's basketball team and a series of sports marketing tactics, has injected new vitality into the big-power brand. With this cooperation with FIBA as an opportunity, the strength of TCL's air-conditioning power brand will be extended to the world again. It is foreseen that with the approach of the 2018 FIBA World Cup, a brand with a more personality and youthful status will surely be presented to global users.