The global TV brand makers include Samsung Electronics, LG Electronics, Sharp, Skyworth, Konka, and Hisense, which have been releasing 8K television products. Although the current 8K digital content is lacking, it may affect the 8K TV market. However, as Sharp actively promotes 8K TVs worldwide and establishes an ecosystem, Samsung will also launch a 65-inch 8K ultra-high-definition TV equipped with artificial intelligence (AI) image quality adjustment technology in advance in the third quarter to lock in large-size high-end TV players. 5. In the second half of 2018, the war in the 8K TV market is expected to gradually warm up.
Compared to Sony, Panasonic and Toshiba (Toshiba) and other Japanese television brands have chosen OLED TV as the focus of television development in the next era, Sharp is behind 8K TV, although Sharp has said that the global 8K TV sales exceed the original target However, due to the still high price of 8K TV, it is difficult for the market to attack the 4K OLED TV market.
Sharp's 8K TV breakthrough sales target in the global market, mainly the mainland TV market with Hon Hai’s blessings lifted sales volume, coupled with Sharp’s large-scale panel production line in Japan, which is expected to launch 8K digital video in December 2018 in Japan. The show, as well as the 2020 Tokyo Olympics event will drive 8K TV purchases. Sharp will fully address the 8K TV market opportunities.
In addition, Hon Hai Guangzhou 10.5 generation panel factory will be put into production in 2019, when 8K TV panels can be produced on the mainland, which will reduce the production cost of 8K TV, which will help Sharp expand the mainland 8K TV layout. However, including the mainland such as Hisense TV brand manufacturers are also in the 8K TV market. With the strong Aoyuan aid of BOE's 10.5-generation panel line, the full supply of 75-inch 8K panels will make the price of the mainland 8K TV market more competitive.
As for Samsung, the 8K QLED TV will be released at the Consumer Electronics Show (IFA) in Berlin, Germany. According to the Korean media ET News, Samsung released the 8K TV, and immediately launched product sales, and joined the global 8K high-end TV market in advance. At present, the high-end product quality is mostly 4K TV market, bringing new options.
Since current TV programs are mostly Full HD or 4K image quality, not only did Sharp launch 8K TVs, but its sales were limited. TV makers including Lucky Gold and TCL also considered the resolution of the programs. Although 8K TVs have been developed, they have not dared to rush. With the launch of the product, Samsung is the global leader in the TV market. This time, AI image quality adjustment technology is used to enable the current low-resolution video program to be broadcasted by the technology at an image quality of 8K to resolve the video resolution. Insufficient problem.
TV manufacturers are concerned about whether Samsung can effectively drive the growth of the global 8K TV market after the launch of 8K TV in the third quarter. Korean manufacturers believe that in the past, from the general picture quality to HD, the development process of 4K picture quality has always been the first program film to have TV. The type of TV, TV manufacturers are now the first to introduce TV products that support 8K resolution, and go back to require film manufacturers to speed up the production of higher resolution movies, perhaps to make the 8K TV era come faster.
The recent QLED & Advanced Display Summit in California, including the discussion of 8K technology applications, is intended to accelerate the promotion of 8K digital content applications, including Insight Media, Panavision, Samsung Display, Display Supply Chain Consultants, etc. The organizers also invited Hollywood film producers and other related companies to participate, Samsung is the sponsor of this event.